{"id":21634,"date":"2016-01-25T09:02:52","date_gmt":"2016-01-25T07:02:52","guid":{"rendered":"http:\/\/infois.ro\/?p=21634"},"modified":"2016-01-25T09:02:52","modified_gmt":"2016-01-25T07:02:52","slug":"2015-al-doilea-an-consecutiv-cu-cresteri-importante-pentru-piata-auto","status":"publish","type":"post","link":"http:\/\/infois.ro\/?p=21634","title":{"rendered":"2015, al doilea an consecutiv cu cre\u0219teri importante pentru pia\u021ba auto"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Toyota_Group_Pavilion.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-21635\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Toyota_Group_Pavilion.jpg\" alt=\"Toyota_Group_Pavilion\" width=\"338\" height=\"253\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Toyota_Group_Pavilion.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Toyota_Group_Pavilion-300x225.jpg 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Anul 2015 confirm\u0103 revenirea \u0219i stabilizarea pie\u021bei auto. Pe ansamblul pie\u0163ei, livr\u0103rile totale de autovehicule (autoturisme + vehicule comerciale) au \u00eenregistrat, pe \u00eentreg anul 2015, o cre\u0219tere general\u0103 de 20,2% comparativ cu anul 2014. In interiorul acestei cifre, avem autoturismele cu o cre\u0219tere de 18,7%. Aceast\u0103 evolu\u021bie, care poate fi caracterizat\u0103 ca fiind peste a\u0219tept\u0103rile pie\u021bei (\u00een ianuarie 2016 urma sa intre \u00een vigoare reducerea cu 4 puncte procentuale a TVA), a avut loc \u00een condi\u021biile \u00een care \u00een trimestrul IV al anului 2015 s-a \u00eenregistrat o cre\u0219tere general\u0103 semnificativ\u0103 (+31,2%) fa\u021b\u0103 de perioada similar\u0103 din 2014. Si pe plan european remarc\u0103m o cre\u0219tere general\u0103 consistent\u0103 a v\u00e2nz\u0103rilor de autoturisme, respectiv +9,3% pe \u00eentreg anul 2015. Practic, cu excep\u021bia unei singure \u021b\u0103ri, toate statele membre UE au \u00eenregistrat cre\u0219teri. Este astfel evident faptul c\u0103 \u00een cele mai mari pie\u021be auto din UE, anul 2015 consemneaz\u0103 cre\u0219teri relativ importante la categoria autoturisme, astfel: Germania +5,6%, UK +6,3%, Fran\u021ba +6,8% \u0219i Italia +15,8%, Spania +20,9%.<br \/>\nIn Rom\u00e2nia, v\u00e2nz\u0103rile au fost, ca \u0219i \u00een anii preceden\u021bi, sus\u0163inute de achizi\u0163iile de autoturisme realizate de c\u0103tre persoanele juridice, ponderea acestora din total fiind pe ansamblul anului de 74% (vs. 26% persoane fizice).<br \/>\nCu un volum total de 120.591 unit\u0103\u021bi v\u00e2ndute, consemn\u0103m \u00een anul 2015 o cre\u0219tere total\u0103 important\u0103, de 20,2% fa\u021b\u0103 de anul 2014. Aceasta cre\u0219tere vine dup\u0103 ce \u0219i \u00een 2014 s-a \u00eenregistrat una relativ similar\u0103 (+21,5%).<br \/>\nLa autoturisme la nivel na\u021bional, top-ul pe m\u0103rci la sf\u00e2r\u0219itul anului 2015 este condus de c\u0103tre Dacia, cu 33.890 de unit\u0103\u021bi (34,5% din total pia\u021b\u0103), urmat\u0103 de Volkswagen cu 9.791 unit\u0103\u021bi (10,0%); Skoda 8.849 unit\u0103\u0163i (9,0%); Ford 6.067 unit\u0103\u0163i (6,2%); Renault 6.020 unit\u0103\u021bi (6,1%) \u0219i Opel 3.626 unit\u0103\u0163i (3,7%). In func\u0163ie de tipul de combustibil, autoturismele diesel sunt mai cumparate cu o pondere de 53,5%, dar, \u00een continu\u0103 sc\u0103dere de la \u00eenceputul anului 2015. In ceea ce prive\u0219te autoturismele hibride sau electrice 100%, au fost v\u00e2ndute \u00een anul 2015 un num\u0103r de 495 de autoturisme noi, mai mult dec\u00e2t dublu (110%) comparativ cu anul trecut, c\u00e2nd au fost v\u00e2ndute 236 unit\u0103\u021bi.<a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Ford-Performance.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-21636\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Ford-Performance.jpg\" alt=\"Ford Performance\" width=\"316\" height=\"204\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Ford-Performance.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Ford-Performance-300x193.jpg 300w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">In Ia\u0219i, podiumul autovehiculelor v\u00e2ndute este ocupat de Dacia cu 925 unit\u0103\u021bi, Ford 312 unit\u0103\u021bi \u0219i Toyota cu 241 unit\u0103\u021bi. Urmeaz\u0103 Volkswagen cu 206 unit\u0103\u021bi \u0219i Opel cu 198 unit\u0103\u021bi.<br \/>\n\u00cen segmentul autovehiculelor utilitare podiumul este ocupat tot de Dacia cu 69 unit\u0103\u021bi, urmat de Ford cu 67 unit\u0103\u021bi \u0219i Opel cu 50 unit\u0103\u021bi. Urmeaz\u0103 Peugeot \u0219i Renault cu 41, respectiv 37 unit\u0103\u021bi.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>Grupul Mega Auto \u2013 ATI Motors Holding comercializeaz\u0103 dou\u0103 din m\u0103rcile aflate pe podium<\/strong><\/p>\n<p style=\"text-align: justify;\">Gabriel Manolache, presedintele Grupului Mega Auto \u2013 ATI Motors Holding, grup care la Ia\u015fi reprezint\u0103 dou\u0103 dintre m\u0103rcile aflate pe podium, consider\u0103 c\u0103 &#8220;2015 a fost un an bun, cu o cre\u0219tere a cotei de pia\u021b\u0103 peste a\u0219tept\u0103ri. Cred ca \u0219i la Ia\u0219i se v\u0103d pa\u0219ii pentru o dezvoltare economic\u0103 sustenabil\u0103. \u00cen 2015 am observat o cre\u0219tere a \u00eencrederii \u0219i o \u00eembun\u0103t\u0103\u021bire a atitudinii clien\u021bilor, at\u00e2t persoane fizice c\u00e2t \u0219i juridice. Am speran\u021ba c\u0103 vor urma ani mai buni \u0219i datorit\u0103 investi\u021biilor f\u0103cute \u00een Ia\u0219i \u00een ultima perioad\u0103. Cred c\u0103 Ia\u0219ul va cre\u0219te economic \u0219i politic. Ie\u0219enii merit\u0103 s\u0103 beneficieze de un ora\u0219 puternic dezvoltat, actualizat \u0219i civilizat, c\u00e2t mai apropiat de ora\u0219ele din vest \u0219i cu to\u021bii s\u0103 ne unim for\u021bele pentru a cre\u0219te calitatea urbei noastre. Sunt fericit c\u0103 ocup\u0103m cu dou\u0103 branduri primele dou\u0103 locuri pe podium la m\u0103rcile de import, din cele 3 pe care le reprezent\u0103m \u00een Ia\u0219i, Toyota, Lexus \u0219i Ford. Mul\u021bumesc clien\u021bilor care au avut \u00eencredere \u00een brandurile \u0219i serviciile noastre, mul\u021bumesc partenerilor care ne-au sprijinit pe parcursul anului \u0219i totodat\u0103 mul\u021bumesc angaja\u021bilor care au fost la \u00een\u0103l\u021bimea a\u0219tept\u0103rilor clien\u021bilor&#8221;.<\/p>\n<p style=\"text-align: justify;\"><strong>&#8220;Trendul motoriz\u0103rilor pentru urm\u0103torii 10 ani este tehnologia hibrid&#8221;<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Hybrid.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-21637\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Hybrid.jpg\" alt=\"Hybrid\" width=\"332\" height=\"163\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Hybrid.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2016\/01\/Hybrid-300x147.jpg 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/a>\u00cen contextul \u00een care la nivel european se observ\u0103\u00a0o sc\u0103dere constant\u0103 a v\u00e2nz\u0103rilor modelelor echipate cu motoare diesel, Gabriel Manolache apreciaz\u0103 c\u0103 Toyota are o situa\u0163ie care \u00eei permite s\u0103 abordeze cu optimism pia\u0163a: &#8220;Ast\u0103zi motorizarea pe benzin\u0103 are consumuri acceptabile \u0219i costuri de achizitie \u0219i exploatare mai mic\u0103 dec\u00e2t la diesel, iar trendul motoriz\u0103rilor pentru urm\u0103torii 10 ani este tehnologia hibrid, dup\u0103 care se face trecerea la electric \u0219i hydrogen. Pentru moment ultimele dou\u0103 tehnologii sunt scumpe \u0219i nu exist\u0103 infrastructur\u0103, dar se investe\u0219te \u00een aceste direc\u021bii. \u00cen schimb, tehnologia hibrid poate fi achizi\u021bionat\u0103 la acela\u0219i pre\u021b cu motoarele conven\u021bionale \u0219i ofer\u0103 consum, performan\u021be \u0219i costuri de exploatare mai mici. Grupul Toyota este pionerul \u0219i leaderul tehnologiei hibrid, v\u00e2nz\u00e2nd din 1997 \u0219i p\u00e2n\u0103 ast\u0103zi peste 8.000.000 unit\u0103\u021bi la nivel mondial. \u00centruc\u00e2t pia\u021ba auto se mi\u0219c\u0103 foarte rapid \u0219i concuren\u021bii no\u0219tri nu mai au timp s\u0103 cerceteze, au f\u0103cut deja parteneriate cu Toyota \u0219i Lexus \u0219i vor pune tehnologia noastr\u0103 pe modelele lor. Acest lucru dovede\u0219te c\u0103 Toyota are cel mai performant sistem hibrid din lume \u0219i nu \u00eent\u00e2mpl\u0103tor ofer\u0103 garan\u021bie de 200.000 km sau 6 ani la ma\u0219inile sale&#8221;, a \u00eencheiat pre\u015fedintele Grupului Mega Auto \u2013 ATI Motors Holding.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anul 2015 confirm\u0103 revenirea \u0219i stabilizarea pie\u021bei auto. Pe ansamblul pie\u0163ei, livr\u0103rile totale de autovehicule&#8230; <a class=\"meta-more\" href=\"http:\/\/infois.ro\/?p=21634\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":21638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,2586,40,7873,7874,1967],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/21634"}],"collection":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21634"}],"version-history":[{"count":1,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/21634\/revisions"}],"predecessor-version":[{"id":21639,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/21634\/revisions\/21639"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/21638"}],"wp:attachment":[{"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}