{"id":4231,"date":"2013-02-22T13:42:31","date_gmt":"2013-02-22T11:42:31","guid":{"rendered":"http:\/\/infois.ro\/?p=4231"},"modified":"2013-02-22T13:42:58","modified_gmt":"2013-02-22T11:42:58","slug":"cine-esti-tu-doctore-prima-carte-de-branding-personal-in-medicina","status":"publish","type":"post","link":"http:\/\/infois.ro\/?p=4231","title":{"rendered":"\u201cCine e\u0219ti tu, doctore?\u201d, prima carte de branding personal \u00een medicin\u0103"},"content":{"rendered":"<p style=\"text-align: justify;\"><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"http:\/\/infois.ro\/wp-content\/uploads\/2013\/02\/lansare-carte.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-4232\" title=\"lansare carte\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/cache\/2013\/02\/lansare-carte\/747105817.jpg\" alt=\"\" width=\"700\" height=\"992\" \/><\/a>Marti, 26 februarie, va avea loc\u00a0evenimentul de lansare al primei carti din Rom\u00e2nia despre construirea brandului personal \u00een medicin\u0103: \u201cCine e\u0219ti tu, doctore?\u201d semnat\u0103 de dr. Nicolae-Iordache IORDACHE \u0219i Olivian BREDA.<\/p>\n<p style=\"text-align: justify;\">Evenimentul va avea loc la <strong><span style=\"text-decoration: underline;\">Palas Ia\u0219i \u2013 sala Chopin<\/span><\/strong>, <strong><span style=\"text-decoration: underline;\">\u00eentre orele 16:00-19:00:<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0 16:00-17:00 sesiune de autografe, networking;<\/p>\n<p style=\"text-align: justify;\">&#8211;\u00a0 17:00-19:00 discursuri invita\u021bi, sesiune de \u00centreb\u0103ri&amp;R\u0103spunsuri.<\/p>\n<p style=\"text-align: justify;\">\u201cCine e\u0219ti tu, doctore?\u201d exploreaz\u0103 conceptul original de brand de doctor propus de autorul Nicolae-Iordache Iordache pentru a sintetiza adaptarea instrumentelor \u0219i tehnicilor de branding personal de c\u0103tre industria medical\u0103. Cartea propune solu\u021bii moderne pentru medicii care nu au fost formal instrui\u021bi \u00een sfera de business, dar care trebuie s\u0103 fac\u0103 fa\u021b\u0103 regulilor jocului unui mediu profesional din ce \u00een ce mai competitiv.<\/p>\n<p style=\"text-align: justify;\"><em>\u201ePrin intermediul c\u0103r\u021bii \u201eCine e\u0219ti tu, doctore?\u201d dorim s\u0103-i identific\u0103m pe acei \u00a0<strong>medici progresi\u0219ti<\/strong> care doresc s\u0103 \u00ee\u0219i construiasc\u0103 prin for\u021be proprii o carier\u0103 \u0219i o reputa\u021bie solid\u0103. Vrem ca ei s\u0103 \u00een\u021beleag\u0103 de ce \u00eei apreciem \u0219i cum ar putea face mai mult bine \u00een comunit\u0103\u021bile \u00een care activeaz\u0103, iar apoi s\u0103 \u00eei incuraj\u0103m s\u0103 \u00eei \u201einfecteze\u201d \u0219i pe cei din jurul lor cu entuziasm, \u00eencredere, pricepere \u0219i onoare.\u00a0 Ace\u0219ti medici vor fi ambasadorii a ceea ce noi am numit <strong>\u201erevolu\u021bia halatelor albe\u201d<\/strong>, o mi\u0219care silen\u021bioas\u0103, dar care ar produce cea mai semnificativ\u0103 schimbare \u00een sistemul medical rom\u00e2nesc din ultimii 25 de ani\u201d<\/em> a declarat <strong>autorul dr. Nicolae-Iordache IORDACHE.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>La lansarea volumului vor participa mai multe personalit\u0103\u021bi ale vie\u021bii medicale ie\u0219ene, reprezentan\u021bi ai industriei farmaceutice, ai autorit\u0103\u021bilor locale din domeniul sanitar \u0219i ai mass media. <\/strong><\/p>\n<p style=\"text-align: justify;\">Primele exemplare din cartea \u201cCine e\u0219ti tu, doctore?\u201d au ajuns deja la medici, care sunt deja branduri puternice \u00een comunit\u0103\u021bile din care fac parte, iar reac\u021biile acestora au fost mai mult dec\u00e2t \u00eencurajatoare pentru autori:<\/p>\n<p style=\"text-align: justify;\"><em>\u201cCine e\u0219ti tu, doctore?\u201d- \u00a0o carte care vorbe\u0219te \u00een aparen\u021b\u0103 despre redescoperirea, reinventarea brandului de doctor. \u00cen esen\u021b\u0103 \u00eens\u0103 autorii au reu\u0219it s\u0103 surprind\u0103 aspecte dintre cele mai profunde ale naturii umane, pornind de la scopul, menirea fiec\u0103ruia, responsabilitate, implicare, comunicare, \u00een fine \u201cvia\u021ba tr\u0103it\u0103\u201d. Stilul clar, explicit, numeroasele inserturi cu exemplific\u0103ri, citate, arhitectura bine structurat\u0103 a capitolelor c\u0103r\u021bii, cursivitatea discursului, asigur\u0103 chiar \u0219i cititorului neavizat o lectur\u0103 mai mult dec\u00e2t agreabil\u0103. Am descoperit a\u0219adar o carte util\u0103 nu doar medicilor, \u00een special celor tineri c\u0103rora le poate fi de un real folos \u00een a-i ajuta s\u0103-\u0219i contureze cariera, c\u00e2t \u0219i pacien\u021bilor, publicului larg, care de-a lungul existen\u021bei inevitabil vor interac\u021biona cu doctorul. Este \u00een fine o carte despre via\u021b\u0103, despre traiectoria pe care \u0219i-o modeleaz\u0103 fiecare dintre noi, despre faptul c\u0103 \u201cse poate\u201d. Am sim\u021bit deopotriv\u0103 curajul, dinamismul pe care autorii \u00eencearc\u0103 s\u0103 ni le insufle pe parcursul \u00eentregului demers. \u201cLumea este \u00een continu\u0103 schimbare \u0219i, tot a\u0219a, tu va trebui s\u0103 te schimbi \u00eenainte de a fi schimbat (\u2026). Fii liderul propriei schimb\u0103ri\u201d<\/em> \u2013 <strong>Asist. univ. dr. Vladimir Poroch, medic specialist chirurgie general\u0103, manager Spitalul Clinic de Urgen\u021be \u201cSf. Ioan\u201d, Ia\u0219i.<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>\u201cUn bun instrument pentru un start excelent! Cine e\u0219ti tu, doctore? Prezint\u0103 informa\u021bii oportune \u0219i relevante medicilor care doresc s\u0103-\u0219i construiasc\u0103, s\u0103-\u0219i dezvolte \u0219i s\u0103-\u0219i protejeze brandul personal \u0219i moduri pentru o mai bun\u0103 conectare cu pacien\u021bii. Este un ghid util celor care se simt cople\u0219i\u021bi de informa\u021bia referitoare la medical branding \u0219i prezint\u0103 concis furnizorilor de servicii medicale strategiile necesare \u00een a se diferen\u021bia \u0219i a crea valoare\u201d<\/em> &#8211; <strong>Dr. Richard Constantinescu, asistent universitar la UMF \u201eGrigore T. Popa\u201d Ia\u015fi, coordonator al cursului \u201eCreativitate \u015fi branding \u00een medicin\u0103\u201d. <\/strong><\/p>\n<p style=\"text-align: justify;\"><em>\u201cEste o carte deosebit\u0103, scris\u0103 cu suflet de un doctor pentru doctori, este o carte de maturitate, care abordeaz\u0103 un subiect str\u0103in p\u00e2n\u0103 acum multor medici: un manual de branding, cum \u0219i de ce? R\u0103spunsurile sunt oferite de aceast\u0103 carte scris\u0103 cursiv, cu multe \u00eent\u00e2mpl\u0103ri reale din via\u021ba doctorilor rom\u00e2ni de ast\u0103zi&#8230;Dac\u0103 v\u0103 st\u0103 \u00een putin\u021b\u0103, nu rata\u021bi acest eveniment \u0219i neap\u0103rat citi\u021bi cartea &#8220;Cine e\u0219ti tu, doctore?&#8221;<\/em> <strong>&#8211; Conf. dr. Daciana Br\u0103ni\u0219teanu, medic dermatolog, Ia\u0219i.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marti, 26 februarie, va avea loc\u00a0evenimentul de lansare al primei carti din Rom\u00e2nia despre construirea&#8230; <a class=\"meta-more\" href=\"http:\/\/infois.ro\/?p=4231\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":4232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,24],"tags":[1769,1768,1770,53],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/4231"}],"collection":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4231"}],"version-history":[{"count":3,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/4231\/revisions"}],"predecessor-version":[{"id":4235,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/4231\/revisions\/4235"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/4232"}],"wp:attachment":[{"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4231"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}