{"id":54681,"date":"2021-05-12T10:22:29","date_gmt":"2021-05-12T07:22:29","guid":{"rendered":"http:\/\/infois.ro\/?p=54681"},"modified":"2021-05-12T10:23:20","modified_gmt":"2021-05-12T07:23:20","slug":"made-in-ro-muzeu-pop-up-de-publicitate-si-branduri-romanesti-vine-in-premiera-la-iasi-gazduit-la-palas-mall-intre-19-27-mai-in-cadrul-unei-expozitii-eveniment","status":"publish","type":"post","link":"http:\/\/infois.ro\/?p=54681","title":{"rendered":"Made in RO: muzeu pop-up de publicitate \u0219i branduri rom\u00e2ne\u0219ti vine \u00een premier\u0103 la Ia\u0219i, g\u0103zduit la Palas Mall, \u00eentre 19-27 mai, \u00een cadrul unei expozi\u021bii-eveniment"},"content":{"rendered":"<p><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54682\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-05.jpg\" alt=\"\" width=\"468\" height=\"245\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-05.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-05-300x157.jpg 300w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/a><\/p>\n<ul>\n<li style=\"text-align: justify;\">Mii de exponate vor introduce vizitatorii \u00eentr-o c\u0103l\u0103torie nostalgic\u0103 \u0219i plin\u0103 de umor \u00een ultimii 150 de ani de crea\u021bie publicitar\u0103 \u0219i m\u0103rci care au f\u0103cut istorie \u00een via\u021ba cotidian\u0103. Cea mai mare colec\u021bie de electronice fabricate la Tehnoton Ia\u0219i!<\/li>\n<li style=\"text-align: justify;\"><strong>Program expozi\u021bional face parte dintr-un format nou itinerant, o caravan\u0103 care va cuprinde: Palas Ia\u0219i (19-27 mai), Iulius Town Timi\u0219oara (1-13 iunie) <\/strong><strong>\u0219i Iulius Mall <\/strong><strong>Cluj-Napoca (1-14 octombrie)<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>A patra edi\u021bie a nonconformistului muzeu Made in RO dedicat publicit\u0103\u021bii \u0219i brandurilor rom\u00e2ne\u0219ti, de care s-au bucurat deja peste 35.000 de vizitatori, va fi organizat\u0103 pentru prima oar\u0103 \u0219i la Ia\u0219i, \u00een parteneriat \u0219i cu g\u0103zduirea ansamblului Palas, cu programul de desf\u0103\u0219urare \u00eentre 19-27 mai, orele 10.00-21.00. Intrarea este gratuit\u0103.\u00a0 <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">V\u0103 invit\u0103m s\u0103 explora\u021bi \u00een premier\u0103, \u00eentr-un decor expozi\u021bional creativ \u0219i juc\u0103u\u0219 care reconstruie\u0219te la scar\u0103 mic\u0103 atmosfera din casele rom\u00e2nilor din perioada interbelic\u0103 \u0219i comunist\u0103, dar \u0219i din magazinele care au n\u0103scut at\u00e2tea pove\u0219ti amuzante, precum alimentara sau magazinul de electronice \u0219i electrocasnice, <strong>peste 2500 de exponate<\/strong> care spun povestea unor branduri celebre din via\u021ba de zi cu zi a mai multor genera\u021bii.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54683 alignright\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-01.jpg\" alt=\"\" width=\"378\" height=\"252\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-01.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-01-300x200.jpg 300w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">O colec\u021bie-cabinet de curiozit\u0103\u021bi care cuprinde, sub aceea\u0219i p\u0103l\u0103rie, \u201canunciuri\u201d venite din alte timpuri, al\u0103turi de o expunere de m\u0103rci na\u021bionale mai vechi \u0219i mai noi, precum: \u0219o\u0219oni Mociorni\u021ba, ateliere de croitorie \u0219i \u00eenc\u0103l\u021b\u0103minte interbelice, motoretele Victoria sau Mobra, apoi binecunoscutul Guban, ciorapi Adesgo, pastele de din\u021bi Cristal \u0219i Kalodont, locomotivele Malaxa, Loteria Rom\u00e2n\u0103, CEC, uleiul Luboil-Unirea, Revistele Realitatea Ilustrat\u0103, Diminea\u021ba \u0219i ale Oficiului Na\u021bional de Turism, s\u0103punurile Pisica \u0219i Cheia, l\u0103mpile Tungsram M.R., cosmeticele Farmec, primele sticle de Pepsi-Cola \u0219i CI-CO sigilate, fabrica de telefoane Standard, PECO, Dacia, biscui\u021bii Eugenia, ciocol\u0103\u021bica ROM, ma\u0219in\u0103riile de g\u0103tit Aragaz, un ARO, aspiratorul Ideal, Danubiana,\u00a0 Electronica \u0219i Tehnoton Ia\u0219i, bicicletele Pegas, supele Supco, magazinele Unirea \u0219i Victoria, Brifcor, apoi m\u0103rcile anilor \u201990 care au anun\u021bat sosirea capitalismului \u0219i multe altele, pe scurt, exponatele ies din casele oamenilor \u0219i ajung piese de muzeu!<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54684\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-03.jpg\" alt=\"\" width=\"320\" height=\"213\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-03.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-03-300x200.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Muzeul Made in RO va aduce sub acela\u0219i acoperi\u0219 o expozi\u021bie principal\u0103 prezentat\u0103 ca o c\u0103l\u0103torie \u00een timp, \u00eentr-o adev\u0103rat\u0103 istorie vizual\u0103 a publicit\u0103\u021bii rom\u00e2ne\u0219ti \u0219i a m\u0103rcilor autohtone, cuprins\u0103 \u00een <strong>obiecte autentice de memorabilia \u0219i artefacte ale brandurilor iconice, ambalaje, afi\u0219e, materiale grafice, propagand\u0103 politic\u0103, postere, machete, ziare \u0219i reviste cu reclame, produse casnice de larg consum, cosmetice, juc\u0103rii, textile, electronice \u0219i electrocasnice, produse alimentare, clipuri TV, reclame din arhive, ma\u0219ini autohtone \u0219i multe alte surprize expozi\u021bionale din alte vremuri trecute, dar \u0219i produse dedicate industriei \u0219i brandurilor iconice din Ia\u0219i, prezent\u00e2nd cea mai mare colec\u021bie de electronice fabricate la Tehnoton Ia\u0219i<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Selec\u021bia de lucr\u0103ri de art\u0103 publicitar\u0103 \u0219i obiecte va cuprinde piese autentice din patru perioade de timp distincte: <strong>antebelic, interbelic, perioada comunist\u0103 \u0219i \u00eentoarcerea la capitalismul din perioada contemporan\u0103 \u2013 con\u0163in\u00e2nd at\u00e2t printuri (afi\u015fe, ziare, reviste), c\u00e2t \u015fi obiecte reprezentative pentru designul industrial de produse de larg consum<\/strong>, \u00een decoruri autentice de epoc\u0103, prezent\u00e2nd o cronic\u0103 fizic\u0103 a memoriei economiei Rom\u00e2niei \u00een care vom promova identitatea cultural\u0103 \u0219i istoric\u0103 a industriilor creative.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54685 alignright\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-04.jpg\" alt=\"\" width=\"362\" height=\"242\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-04.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-04-300x200.jpg 300w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Ve\u021bi putea afla cum a ap\u0103rut publicitatea ca activitate \u00een Rom\u00e2nia, ce cump\u0103rau \u0219i consumau sau aveau prin locuin\u021be rom\u00e2nii \u00een trecut, ce era de bonton, dar \u0219i pove\u0219tile din spatele reclamelor \u0219i brandurilor na\u021bionale de alt\u0103dat\u0103, marc\u00e2nd astfel continuarea eforturilor de a crea primul muzeu de publicitate \u0219i branduri rom\u00e2ne\u0219ti, \u00eentr-un tur al amintirilor, un proiect ini\u021biat \u0219i organizat de <strong>Asocia\u021bia ESCU<\/strong>, \u00eencep\u00e2nd cu anul 2018. Acest efort vine \u00een continuarea misiunii de a \u00eenfiin\u021ba un muzeu permanent dedicat expunerii, document\u0103rii \u0219i digitiz\u0103rii elementelor patrimoniale legate de m\u0103rcile rom\u00e2ne\u0219ti \u0219i de crea\u021biile publicitare din ultimii 150 de ani, aduc\u00e2nd un omagiu m\u0103rcilor \u0219i reclamelor autohtone ce au f\u0103cut istorie, fie c\u0103 au rezistat testului timpului \u0219i s-au reinventat, fie au disp\u0103rut cu totul.<\/p>\n<p style=\"text-align: justify;\">Programul Made in RO de\u021bine \u0219i o component\u0103 educativ\u0103 pentru pasiona\u021bii de arte vizuale, design, mod\u0103, publicitate, istoria media, personalit\u0103\u021bi \u0219i practicieni din domeniul comunic\u0103rii, dar \u0219i publicul larg, nostalgic sau simplu amator al m\u0103rcilor na\u021bionale.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-54686\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-02.jpg\" alt=\"\" width=\"332\" height=\"222\" srcset=\"http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-02.jpg 640w, http:\/\/infois.ro\/wp-content\/uploads\/2021\/05\/Palas_Made-in-RO-02-300x200.jpg 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">&#8211; Mai multe informa\u021bii interesante despre proiect se reg\u0103sesc pe website-ul oficial al muzeului &#8211; <a href=\"https:\/\/muzeulpublicitatii.ro\/\">https:\/\/muzeulpublicitatii.ro\/<\/a>, precum \u0219i pe pagina de Facebook &#8211; <a href=\"https:\/\/www.facebook.com\/muzeulpublicitatii\/\">https:\/\/www.facebook.com\/muzeulpublicitatii\/<\/a> \u0219i Instagram.<\/p>\n<p style=\"text-align: justify;\"><strong>Made in Ro: muzeu de publicitate \u0219i branduri rom\u00e2ne\u0219ti este un proiect:<\/strong><\/p>\n<p style=\"text-align: justify;\">Ini\u021biat \u0219i organizat de: <a href=\"https:\/\/www.asociatiaescu.ro\/\"><strong>Asocia\u021bia Escu<\/strong><\/a><\/p>\n<p style=\"text-align: justify;\">Sponsorizat \u0219i cu g\u0103zduirea: <strong><a href=\"https:\/\/www.palasmall.ro\/\">Palas Ia\u0219i<\/a>, <\/strong><a href=\"https:\/\/iuliustown.ro\/\"><strong>Iulius Town Timi\u0219oara<\/strong><\/a><strong>, <\/strong><a href=\"http:\/\/iuliusmall.com\/cluj\/\"><strong>Iulius Mall Cluj-Napoca<\/strong><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong><u>Despre Asocia\u021bia ESCU:<\/u><\/strong><\/p>\n<p style=\"text-align: justify;\">Asocia\u0163ia ESCU \u00eenseamn\u0103 Educa\u0163ie, Societate, Cultur\u0103, Umanitate. Suntem o organiza\u0163ie nonguvernamental\u0103 independent\u0103, apolitic\u0103, nonprofit, av\u00e2nd obiectivul principal de a \u00eembun\u0103t\u0103\u0163i nivelul cultural \u015fi educa\u0163ional al publicului din \u0163ar\u0103. Principala noastr\u0103 direc\u021bie de activitate este dezvoltarea ofertei culturale din spatial public rom\u00e2nesc prin proiecte inovatoare care au ca misiune sus\u021binerea practicilor culturale la nivel na\u021bional \u0219i multidisciplinar.Asocia\u021bia noastr\u0103 opereaz\u0103 la intersec\u021bia dintre creativitate, art\u0103 \u0219i antreprenoriat cultural, organiz\u00e2nd evenimente, programe educa\u021bionale, cercetare experimental\u0103 \u0219i suport pentru produc\u021bia proiectelor artistice, precum \u0219i programe de mentorat \u00een diploma\u021bie \u0219i rela\u021bii interna\u021bionale.<\/p>\n<p style=\"text-align: justify;\">\u00cen perioada 2015 &#8211; 2021, Asocia\u021bia ESCU \u0219i-a dezvoltat portofoliul, \u00een afara festivalului World Experience\/Festivalul Ambasadelor (av\u00e2nd deja 5 edi\u021bii), cu proiecte care se axeaz\u0103 pe domenii precum diploma\u021bia cultural\u0103 \u0219i public\u0103, rela\u021bii interna\u021bionale, publicitate\/branding \u0219i educa\u021bie cultural\u0103 pe diverse tematici, respectiv Diplomatic Backstage Program, NATO Youth Academy, Made in RO: muzeu de publicitate \u0219i branduri rom\u00e2ne\u0219ti, Cuvinte Ilustrate: pove\u0219ti rom\u00e2ne\u0219ti pe band\u0103 desenat\u0103, expozi\u021biile Rom\u00e2nia la Jocurile Olimpice \u0219i O scurt\u0103 istorie a amorului \u00een Rom\u00e2nia \u0219i Muzeul Genera\u021biei Millennials.<\/p>\n<p style=\"text-align: justify;\">Website: <a href=\"http:\/\/www.asociatiaescu.ro\">www.asociatiaescu.ro<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Despre IULIUS:<\/strong><\/p>\n<p style=\"text-align: justify;\">Compania IULIUS este singurul dezvoltator \u0219i operator de proiecte mixed-use de regenerare urban\u0103 din Rom\u00e2nia, cu o experien\u021b\u0103 de peste 30 de ani \u00een real estate \u0219i cu o prezen\u021b\u0103 \u00een patru mari ora\u0219e din \u021bar\u0103 \u2013 Ia\u0219i, Timi\u0219oara, Cluj-Napoca \u0219i Suceava.<\/p>\n<p style=\"text-align: justify;\">IULIUS de\u021bine un portofoliu de retail de peste 300.000 mp \u00een dou\u0103 proiecte mixte de revitalizare urban\u0103 (Palas Ia\u0219i \u0219i Iulius Town Timi\u0219oara) \u0219i 3 mall-uri regionale (Iulius Mall Ia\u0219i, Iulius Mall Cluj-Napoca \u0219i Iulius Mall Suceava), spa\u021bii vibrante care atrag peste 69 de milioane de vizitatori \u00een fiecare an. IULIUS este un reper \u0219i pe segmentul office, oper\u00e2nd 13 cl\u0103diri de birouri verzi, cu o suprafa\u021b\u0103 total\u0103 de peste 152.000 mp,\u00a0 \u00een cadrul re\u021belei na\u021bionale United Business Center, unde \u00ee\u0219i au sediul peste 60 de companii, cu peste 15.000 de angaja\u021bi.<\/p>\n<p style=\"text-align: justify;\">Proiectele IULIUS sunt concepte sustenabile, care se armonizeaz\u0103 indentit\u0103\u021bii comunit\u0103\u021bilor din care fac parte \u0219i sunt singurele care integreaz\u0103 gr\u0103dini ample, aduc\u00e2nd natura \u00een mijlocul ora\u0219elor, \u00eentre oameni. Mai \u00a0multe informa\u0163ii pe: www.iuliuscompany.ro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mii de exponate vor introduce vizitatorii \u00eentr-o c\u0103l\u0103torie nostalgic\u0103 \u0219i plin\u0103 de umor \u00een ultimii&#8230; <a class=\"meta-more\" href=\"http:\/\/infois.ro\/?p=54681\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":54682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,14284,14283,40,14282,212,100],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/54681"}],"collection":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54681"}],"version-history":[{"count":2,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/54681\/revisions"}],"predecessor-version":[{"id":54688,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/54681\/revisions\/54688"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/54682"}],"wp:attachment":[{"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54681"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}