{"id":77278,"date":"2024-03-14T19:14:26","date_gmt":"2024-03-14T17:14:26","guid":{"rendered":"http:\/\/infois.ro\/?p=77278"},"modified":"2024-03-15T09:21:58","modified_gmt":"2024-03-15T07:21:58","slug":"aeroportul-iasi-are-o-noua-identitate-vizuala-si-un-nou-logo","status":"publish","type":"post","link":"http:\/\/infois.ro\/?p=77278","title":{"rendered":"Aeroportul Ia\u0219i are o nou\u0103 identitate vizual\u0103 \u0219i un nou logo"},"content":{"rendered":"

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\u00cencep\u00e2nd de ast\u0103zi, Aeroportul Ia\u0219i are o nou\u0103 identitate vizual\u0103 \u0219i un nou logo. Noua identitate a aeroportului a fost atent construit\u0103, urm\u00e2nd un\u00a0proces creativ \u0219i consultativ complex \u0219i are \u00een centru dou\u0103\u00a0componente nucleu: semn\u0103tura grafic\u0103 \u0219i noua pozi\u021bionare de brand\u00a0inspir\u0103m mi\u0219carea.\u00a0 Semn\u0103tura grafic\u0103 este compus\u0103 dintr-un logotip\u00a0(cuv\u00e2ntul AEROPORTUL) creat special pentru aeroport, plec\u00e2nd de la\u00a0fontul corporate, \u0219i un simbol ce reprezint\u0103 o transliterare a cuv\u00e2ntului\u00a0\u201eIASI\u201d, \u00een care literele compun o mi\u0219care ascendent\u0103 \u0219i fluid\u0103, evoc\u00e2nd\u00a0experien\u021ba redefinit\u0103 a pasagerilor. Noua semn\u0103tur\u0103 grafic\u0103 este o\u00a0construc\u021bie unitar\u0103 capabil\u0103 s\u0103 sus\u021bin\u0103 o multitudine de metafore, fiind\u00a0extrem de versatil\u0103 grafic \u0219i tehnic.<\/p>\n

Brandul Aeroportului Ia\u0219i surprinde toate elementele pentru care Ia\u0219ul\u00a0este recunoscut ast\u0103zi: istorie, comunitate, cultur\u0103, tradi\u021bii, curaj.\u00a0Rebrandingul a fost necesar \u00een contextul cre\u0219terii mobilit\u0103\u021bii \u0219i dezvolt\u0103rii\u00a0f\u0103r\u0103 precedent a Aeroportului Ia\u0219i, reflect\u0103 dimensiunea regional\u0103 a\u00a0acestuia, rolul de aeroport principal \u00een zona de N-E, precum \u0219i\u00a0anvergura pe care \u0219i-a c\u00e2\u0219tigat-o \u00een ultimii ani. Noul brand al\u00a0Aeroportului Ia\u0219i a fost realizat de agen\u021bia Innerpride, care activeaz\u0103\u00a0pe pia\u021ba din Rom\u00e2nia de 20 de ani, aceasta fiind recunoscut\u0103 \u0219i la\u00a0nivel interna\u021bional.<\/p>\n

Lansarea oficial\u0103 a noului brand al Aeroportului Ia\u0219i a avut loc joi, 14 martie, \u00een cadrul unui eveniment ce s-a desf\u0103\u0219urat \u00een noul terminal T4, unde au fost prezen\u021bi 200 de invita\u021bi \u2013 autorit\u0103\u021bi locale, reprezentan\u021bi ai mediului academic \u0219i de business precum \u0219i ai societ\u0103\u021bii civile, parteneri \u0219i\u00a0colaboratori. Dezv\u0103luirea noului logo \u0219i a noului slogan a fost marcat\u0103 printr-un moment artistic sus\u021binut de balerini de la Opera Rom\u00e2n\u0103 din Ia\u0219i.<\/p>\n

Evenimentul de lansare s-a \u00eencheiat \u00eentr-o atmosfer\u0103 festiv\u0103, prin\u00a0t\u0103ierea tortului reprezent\u00e2nd noua identitate vizual\u0103 \u0219i un tur ghidat\u00a0al invitatilor \u00een noul terminal.\u00a0\u201eNevoia de rebranding este absolut fireasc\u0103 \u00een contextul\u00a0reinvent\u0103rii Aeroportului Ia\u0219i, care se poate m\u00e2ndri cu un terminal\u00a0modern, al doilea ca m\u0103rime din Rom\u00e2nia, \u021bin\u00e2nd cont \u00een acela\u0219i timp\u00a0de provoc\u0103rile industriei aviatice \u0219i de nevoia de performan\u021b\u0103 prin\u00a0branding, pe o pia\u021b\u0103 puternic competi\u021bional\u0103. Prin noul logo, extrem\u00a0de dinamic \u0219i versatil, dorim s\u0103 inspir\u0103m mi\u0219carea, oferind pasagerilor\u00a0no\u0219tri o experin\u021b\u0103 de c\u0103l\u0103torie unic\u0103. Noua identitate vizual\u0103 este\u00a0modern\u0103, vie, memorabil\u0103, cuprinde elemente ce se integreaz\u0103\u00a0perfect \u00een noul concept arhitectural al aeroportului dar \u0219i cu viziunea\u00a0noastr\u0103 de cre\u0219tere a vizibilit\u0103\u021bii brandului AEROPORTUL IA\u0218I la nivel\u00a0na\u021bional \u0219i interna\u021bional. Povestea prin care a fost creionat\u0103 noua\u00a0identitate a Aeroportului este rodul creativit\u0103\u021bii echipei de la\u00a0Innerpride, ce s-a remarcat prin originalitate, flexibilitate, aten\u021bie la\u00a0detalii \u0219i inteligen\u021b\u0103 \u00een a \u00eembina perfect experien\u021ba proprie cu nevoile\u00a0\u0219i a\u0219tept\u0103rile noastre. La Innerpride am descoperit oameni care au\u00a0\u00een\u021beles importan\u021ba acestui proiect \u0219i ne-au oferit \u00eencrederea de care\u00a0aveam nevoie, reu\u0219ind s\u0103 pun\u0103 \u00een valoare noul aeroport al Ia\u0219ului prin\u00a0talentul \u0219i dedicarea lor. Consider c\u0103 a fost o responsabilitate pe care\u00a0au \u00eendeplinit-o cu profesionalism, iar pe aceast\u0103 cale \u021bin s\u0103 \u00eei felicit \u0219i\u00a0s\u0103 le mul\u021bumesc, colaborarea noastr\u0103 s-a dovedit a fi un c\u00e2\u0219tig pentru\u00a0ambele p\u0103r\u021bi. Pot spune cu convingere c\u0103 noua identitate vizual\u0103 a\u00a0Aeroportului Ia\u0219i define\u0219te misiunea noastr\u0103 pentru prezent \u0219i pentru\u00a0viitor, o continu\u0103 c\u0103l\u0103torie plin\u0103 de provoc\u0103ri pentru noi to\u021bi\u201d, a declarat, \u00een deschiderea evenimentului, Romeo Vatr\u0103, Directorul\u00a0General al Aeroportului Ia\u0219i.\"\"<\/p>\n

\u201eFiecare proiect de branding este unic, fiecare vine cu provoc\u0103rile lui emo\u021bionale \u0219i creative. AEROPORTUL IA\u0218I a \u00eensemnat, pe l\u00e2ng\u0103 un proces complex, \u0219i o puternic\u0103 miz\u0103 personal\u0103, fiind \u0219i eu parte a comunit\u0103\u021bii pe care acest brand o va reprezenta. Ceea ce ne-am dorit, \u00eenc\u0103 de la \u00eenceput, a fost s\u0103 definim ceva unic, ceva care s\u0103 reprezinte AEROPORTUL f\u0103r\u0103 echivoc \u0219i nu o metafor\u0103 generic\u0103, oric\u00e2t de corect\u0103 ar fi fost ea strategic \u0219i vizual. Noua semn\u0103tur\u0103 grafic\u0103 s-a n\u0103scut la intersec\u021bia dintre aceste dou\u0103 deziderate, al unicit\u0103\u021bii \u0219i al emo\u021biei. Ea preia\u00a0metafore puternice precum: etalonul, emo\u021bia zborului, cultura \u0219i le\u00a0transpune \u00eentr-o form\u0103 grafic\u0103 distilat\u0103 a c\u0103rei valoare este data de\u00a0simplitatea ei, la fel ca marilor identit\u0103\u021bi vizuale la nivel mondial.\u00a0Pentru noi, colaborarea cu AEROPORTUL IA\u0218I a fost o experien\u021b\u0103 care\u00a0ne-a ar\u0103tat c\u0103 avem \u00een cadrul comunit\u0103\u021bii oameni care au viziune \u0219i\u00a0\u00een\u021beleg c\u0103 valoare nu poate fi cl\u0103dit\u0103 peste noapte. Procesul a fost\u00a0unul care ne-a solicitat, dar am sim\u021bit mereu \u0219i noi, \u0219i cei de la\u00a0AEROPORT, c\u0103 suntem \u00een direc\u021bia bun\u0103 \u0219i c\u0103 rezultatul nu doar c\u0103\u00a0merit\u0103, ci el trebuie s\u0103 reprezinte cu m\u00e2ndrie comunitatea noastr\u0103.\u00a0Procesul nu s-a \u00eencheiat. Construc\u021bia brandului abia acum \u00eencepe \u0219i\u00a0suntem ner\u0103bd\u0103tori s\u0103 vedem cum v-a prinde via\u021ba crea\u021bia noastr\u0103 \u0219i\u00a0cum va fi ea \u00eembr\u0103\u021bi\u0219at\u0103 de comunitate\u201d, a afirmat, la r\u00e2ndul s\u0103u, George Nisioiu, CEO Innerpride. \"\"<\/p>\n

\u201eAeroportul Ia\u0219i a devenit un epicentru al mi\u0219c\u0103rii. Mi\u0219carea \u00eenseamn\u0103 cunoa\u0219tere, mi\u0219carea \u00eenseamn\u0103 inova\u021bie, mi\u0219carea\u00a0\u00eenseamn\u0103 evolu\u021bie. Aceast\u0103 mi\u0219care continu\u0103 p\u0103streaz\u0103 Ia\u0219ul viu,\u00a0dinamic, actual, \u00eel poten\u021beaz\u0103 \u0219i-l ajut\u0103 s\u0103 creasc\u0103 \u00een mod constant.\u00a0\u0218i nu vorbim doar despre Ia\u0219i, pentru c\u0103 a\u0219a cum spuneam,\u00a0Aeroportul nostru este un important centru regional, prin care\u00a0conect\u0103m \u0219i celelalte jude\u021be din regiune, Suceava, Boto\u0219ani, Bac\u0103u,\u00a0Neam\u021b, Vaslui, al\u0103turi de Republica Moldova, de restul Europei.\u00a0Trebuie s\u0103 p\u0103str\u0103m Ia\u0219ul \u00eentr-o continu\u0103 mi\u0219care pentru a dezvolta \u00een\u00a0continuare jude\u021bul \u0219i, odat\u0103 cu jude\u021bul Ia\u0219i, \u00eentreaga regiune de N-E\u00a0\u0219i astfel s\u0103 fim puternici \u00een Rom\u00e2nia \u0219i \u00een Europa. Vreau s\u0103-i felicit \u0219i\u00a0s\u0103 le mul\u021bumesc directorului Romeo Vatr\u0103, lui George Nisioiu \u0219i\u00a0echipelor de la Aeroportul Ia\u0219i \u0219i Innerpride pentru modul foarte bun\u00a0\u00een care au colaborat \u0219i, evident, pentru rezultat. Ast\u0103zi, Aeroportul\u00a0Ia\u0219i, de la infrastructur\u0103, la servicii \u0219i, de acum \u0219i la identitate, este\u00a0mult mai prietenos, inovator, este, practic, cu totul un nou aeroport\u201d, a spus, \u00een cuv\u00e2ntul s\u0103u, Costel Alexe, pre\u0219edintele Consiliului Jude\u021bean Ia\u0219i.\u00a0 \"\"<\/p>\n

Drago\u0219 ANASTASIU, Pre\u0219edintele Eurolines Rom\u00e2nia Group, a\u00a0spus: \u201eAc\u021biunile de branding au un impact profund asupra\u00a0ecosistemelor de afaceri \u0219i de turism. Prin promovarea unei identit\u0103\u021bi\u00a0 puternice \u0219i a unor valori autentice, nu numai c\u0103 atrag clien\u021bi \u0219i\u00a0poten\u021biali parteneri, dar ele contribuie la consolidarea reputa\u021biei de\u00a0brand \u0219i la cre\u0219terea loialit\u0103\u021bii clien\u021bilor. Un brand bine definit,\u00a0implementat corect \u0219i coerent poate transforma o destina\u021bie sau o\u00a0companie \u00eentr-un magnet pentru turi\u0219ti \u0219i investitori, av\u00e2nd un impact\u00a0semnificativ asupra dezvolt\u0103rii economice \u0219i a competitivit\u0103\u021bii pe\u00a0pia\u021b\u0103\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cencep\u00e2nd de ast\u0103zi, Aeroportul Ia\u0219i are o nou\u0103 identitate vizual\u0103 \u0219i un nou logo. Noua… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":77279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,1394,40,6960,6478,15692],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/77278"}],"collection":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77278"}],"version-history":[{"count":1,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/77278\/revisions"}],"predecessor-version":[{"id":77283,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/77278\/revisions\/77283"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/77279"}],"wp:attachment":[{"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77278"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}