{"id":10726,"date":"2014-04-17T11:53:03","date_gmt":"2014-04-17T08:53:03","guid":{"rendered":"http:\/\/infois.ro\/?p=10726"},"modified":"2014-04-17T11:53:03","modified_gmt":"2014-04-17T08:53:03","slug":"aeroportul-international-iasi-se-asociaza-cu-o-marca-premium-de-automobile","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=10726","title":{"rendered":"Aeroportul Interna\u021bional Ia\u0219i se asociaz\u0103 cu o marc\u0103 premium de automobile"},"content":{"rendered":"<p style=\"text-align: justify;\"><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"http:\/\/infois.ro\/wp-content\/uploads\/2014\/04\/aeroport-iasi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-large wp-image-10727\" title=\"aeroport iasi\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/cache\/2014\/04\/aeroport-iasi\/2659826175.jpg\" alt=\"\" width=\"600\" height=\"375\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Conducerea Aeroportului Interna\u021bional Ia\u0219i anun\u021b\u0103 asocierea de imagine a acestei institu\u021bii cu marca premium de automobile BMW, \u00een cadrul unui parteneriat de tip nepecuniar. Potrivit reprezentan\u021bilor institu\u021biei ie\u0219ene,\u00a0 dup\u0103 identificarea strategiei de marketing pentru Aeroportul Interna\u021bional Ia\u0219i, aerogara continu\u0103 procesul de branding, \u00eenceput \u00een anul 2013, prin consolidarea \u0219i promovarea imaginii premium, organizarea sau implicarea \u00een evenimente cu impact pozitiv asupra publicului larg, \u00een vederea convertirii, \u00een timp, a brandului \u00een venituri comerciale, dar \u0219i identificarea \u0219i aplicarea celor mai avantajoase forme de promovare a imaginii \u0219i a produselor Aeroportului Interna\u021bional Ia\u0219i fiind doar c\u00e2\u021biva dintre pa\u0219ii realiza\u021bi p\u00e2n\u0103 acum \u00een acest scop. \u201d\u00cen vederea consolid\u0103rii imaginii pe pia\u021b\u0103, am g\u00e2ndit promovarea imaginii Aeroportului Interna\u021bional Ia\u0219i al\u0103turi de cea a unui brand de renume interna\u021bional din domeniul auto. Optam pentru asocierea imaginii aeroportului cu o marca auto premium, datorit\u0103 principalelor atribute ale\u00a0 brandurilor auto premium: performan\u021b\u0103, expertiz\u0103, seriozitate, profesionalism, dinamism, noi tehnologii, responsabilitate social\u0103. Totodat\u0103, Aeroportul Ia\u0219i se axeaz\u0103, \u00een special, pe sectorul business \u0219i curse aeriene de linie, viz\u00e2nd astfel, prin aceast\u0103 ac\u021biune, acela\u0219i segment de poten\u021biali clien\u021bi\u201d, a declarat Marius Bodea,\u00a0 pre\u0219edintele Consiliului de Administra\u021bie (CA) al Aeroportului Interna\u021bional Ia\u0219i. Astfel, \u00eencep\u00e2nd cu data de 15 aprilie, BMW, prin dalerul auto \u201dAPAN MOTORS\u201d, a pus la dispozi\u021bia Aeroportului Interna\u021bional Ia\u0219i un autoturism, marca BMW. De men\u021bionat este faptul c\u0103, \u00een Romania, doar Aeroportul \u201dHenri Coand\u0103\u201d din Bucure\u0219ti (OTP) are \u00eencheiat un astfel de parteneriat, cu aceea\u0219i marc\u0103 auto premium, \u00een timp ce, din Europa, doar Aeroportul Bologna (BLQ) a beneficiat, \u00een 2013, de asocierea \u2013 intens mediatizat\u0103 &#8211; cu marca Lamborghini. \u00cen prezent, Aeroportul Interna\u021bional Ia\u0219i deserve\u0219te urm\u0103toarele curse aeriene externe: IA\u015eI &#8211; TEL AVIV (Aeroportul Ben Gurion TLV), cu o frecven\u0163\u0103 de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103 \u2013 lunea si joia, IA\u015eI &#8211; VIENA (Aeroportul Viena VIE), cu o frecven\u0163\u0103 de \u0219ase ori pe s\u0103pt\u0103m\u00e2n\u0103, IA\u015eI &#8211; ROMA (Aeroportul Fiumicino FCO), cu o frecven\u0163\u0103 de patru ori pe s\u0103pt\u0103m\u00e2n\u0103, IA\u015eI &#8211; BUCURE\u015eTI (Aeroportul Henri Coand\u0103 OTP), cu frecven\u0163\u0103 zilnic\u0103, de mai multe ori pe zi, IA\u015eI &#8211; BOLOGNA (Aeroportul G. Marconi BLQ), cu o frecven\u0163\u0103 de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103, IA\u015eI &#8211; LONDRA (Aeroportul Luton LTN), cu o frecven\u0163\u0103 de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103, IA\u015eI &#8211; TORINO (Aeroportul Caselle TRN), cu o frecven\u0163\u0103 de trei ori pe s\u0103pt\u0103m\u00e2n\u0103, IA\u015eI \u2013 MILANO\u00a0 (Aeroportul Bergamo BGY), cu o frecven\u0163\u0103 de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103 &#8211; \u00eencep\u00e2nd cu 4 iunie 2014.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Conducerea Aeroportului Interna\u021bional Ia\u0219i anun\u021b\u0103 asocierea de imagine a acestei institu\u021bii cu marca premium de&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=10726\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[4516,74,465,4635,4636],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/10726"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10726"}],"version-history":[{"count":2,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/10726\/revisions"}],"predecessor-version":[{"id":10729,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/10726\/revisions\/10729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/10727"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}