{"id":14285,"date":"2014-11-05T21:03:58","date_gmt":"2014-11-05T19:03:58","guid":{"rendered":"http:\/\/infois.ro\/?p=14285"},"modified":"2014-11-05T21:03:58","modified_gmt":"2014-11-05T19:03:58","slug":"comunitatea-magazinelor-online-din-zona-moldovei-isi-da-intalnire-la-iasi","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=14285","title":{"rendered":"Comunitatea magazinelor online din zona Moldovei \u00ee\u0219i d\u0103 \u00eent\u00e2lnire la Ia\u0219i"},"content":{"rendered":"<p style=\"text-align: justify;\"><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"http:\/\/infois.ro\/wp-content\/uploads\/2014\/11\/comunitatea-magazinelor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-14286\" title=\"comunitatea-magazinelor\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/cache\/2014\/11\/comunitatea-magazinelor\/1197936276.jpg\" alt=\"\" width=\"360\" height=\"280\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Comunitatea magazinelor online din zona Moldovei \u00ee\u0219i d\u0103 \u00eent\u00e2lnire \u00een data de 6 noiembrie, la Grand Hotel Traian, cu speciali\u0219ti \u00een e-commerce, furnizori de servicii web \u0219i pasiona\u021bi ai domeniului. Opt speakeri vor sus\u021bine workshop-uri \u0219i prezent\u0103ri menite s\u0103 g\u0103seasc\u0103 o rezolvare problemelor cu care ace\u0219tia se confrunt\u0103.<br \/>\n\u201dValentin Radu, CEO al Marketizator, va face o trecere \u00een revist\u0103 a celor mai importante zece gre\u0219eli de marketing ale magazinelor online, explic\u00e2nd \u0219i oferind informa\u021bii despre cum pot fi acestea evitate sau remediate. Claudiu Murariu se va al\u0103tura speakerilor de la TeCOMM, pentru a vorbi despre Enhanced Ecommerce, una dintre ultimele func\u0163ionalit\u0103\u0163i ad\u0103ugate platformei Google Analytics. Dac\u0103 p\u00e2n\u0103 acum rapoartele avansate de ecommerce erau disponibile doar companiilor cu bugete considerabile pentru tool-uri de web analytics avansate, acum toate aceste unelte sunt disponibile gratuit oric\u0103rui magazin online, indiferent de dimensiune. Ioana Barbu,\u00a0Conversion Optimization Manager la Bitdefender,\u00a0va veni cu solu\u021bii practice pentru a cre\u0219te rata de conversie. Ea va explica rolul design-ului \u00een cre\u015fterea conversiei,\u00a0 folosirea elementelor de persuasiune \u00een materiale \u015fi despre ce trebuie s\u0103 avem \u00een vedere pentru a\u00a0 face un AB test corect. Adrian Mihai este Managing Partner la FAN Courier \u0219i vine la TeCOMM s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 proprietarilor de magazine online secrete pentru cre\u0219terea calit\u0103\u021bii serviciilor de livrare \u0219i de procesare a comenzilor online. Elena Dobre, Online Marketing Specialist la Conversion \u015fi Digital Marketing Strategist la Naspers, vine s\u0103 ne vorbeasc\u0103 despre campanile pe mobil exemplific\u00e2nd cu cele mai bune practici ale domeniului. Drago\u0219 Smeu, Head of PPC Department la WebDigital, vine \u00een Ia\u0219i pentru a r\u0103spunde la \u00eentrebarea: \u201cC\u00e2nd trebuie s\u0103 opre\u0219ti o campanie care nu converte\u0219te?\u201d. Explic\u00e2nd ce trebuie verificat, ce KPI-uri necesit\u0103 o analiz\u0103 \u00eenainte de a lua decizia, ce stadii de achizi\u021bie trebuie urm\u0103rite c\u00e2nd vine vorba de performan\u021ba campaniilor pay-per-click marketing \u0219i cum repartizezi bugetele \u00een func\u021bie de tipul de strategie PPC aplicat\u0103, ve\u021bi ob\u021bine toate informa\u021biile necesare pentru a lua decizia potrivit\u0103 \u00een leg\u0103tur\u0103 cu men\u021binerea sau \u00eenchiderea unei campanii care nu converte\u0219te\u201d, precizeaz\u0103 organizatorii evenimentului, \u00eentr-un comunicat de pres\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comunitatea magazinelor online din zona Moldovei \u00ee\u0219i d\u0103 \u00eent\u00e2lnire \u00een data de 6 noiembrie, la&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=14285\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":14286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[6087,6086,40,6085,4066,6088],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/14285"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14285"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/14285\/revisions"}],"predecessor-version":[{"id":14287,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/14285\/revisions\/14287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/14286"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}