{"id":16866,"date":"2015-04-06T18:49:48","date_gmt":"2015-04-06T15:49:48","guid":{"rendered":"http:\/\/infois.ro\/?p=16866"},"modified":"2015-04-06T18:50:23","modified_gmt":"2015-04-06T15:50:23","slug":"curs-de-formare-privind-marketing-ul-social-organizat-de-asociatia-salvati-copiii-iasi","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=16866","title":{"rendered":"Curs de formare privind marketing-ul social, organizat de Asocia\u021bia \u201dSalva\u021bi Copiii\u201d Ia\u0219i"},"content":{"rendered":"<p><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2015\/04\/marketing-social.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-16867 alignleft\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/cache\/2015\/04\/marketing-social\/3307006209.jpg\" alt=\"marketing-social\" width=\"271\" height=\"203\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Asocia\u0163ia \u201dSalva\u0163i Copiii\u201d Ia\u015fi, \u00een parteneriat cu Centrul Jude\u0163ean de Resurse \u015fi Asisten\u0163\u0103 Educa\u0163ional\u0103, a organizat \u00een perioada 31 martie &#8211; 3 aprilie, \u00een cadrul proiectului \u201dSchimb\u0103ri mici, diferen\u021be MARI!\u201d, co-finan\u021bat printr-un grant din partea Elve\u021biei, prin intermediul Contribu\u021biei Elve\u021biene pentru Uniunea Europeana extins\u0103, cursul de formare \u201dMarketing social, imagine \u0219i fundraising\u201d, ai c\u0103rui beneficiary sunt reprezentan\u0163ii Re\u021belei regionale a furnizorilor de servicii sociale destinate copiilor \u015fi familiilor vulnerabile. \u00cen cadrul cursului, membrii re\u021belei din Regiunea de Nord-Est a Rom\u00e2niei au primit informa\u021bii \u0219i au lucrat \u00eempreun\u0103 \u00een vederea dezvolt\u0103rii capacit\u0103\u0163ilor organiza\u0163ionale ale furnizorilor de servicii sociale, adaptate noului context socio \u2013 economic. Cursul a avut drept obiectiv cre\u015fterea nivelului de preg\u0103tire a participan\u0163ilor \u00een domeniul marketing-ului social \u0219i al str\u00e2ngerii de fonduri \u2013 fundraising. \u201dCursul a ar\u0103tat interesul organiza\u021biilor neguvernamentale din zona Moldovei, care lucreaz\u0103 pentru bun\u0103starea familiilor \u0219i copiilor, fa\u021b\u0103 de viabilitatea lor financiar\u0103, dar mai ales dorin\u021ba lor de a crea leg\u0103turi puternice cu comunitatea pe care o servesc. Pe parcursul celor 3 zile participan\u021bii au \u00eenv\u0103\u021bat s\u0103 schi\u021beze campanii de atragere de fonduri, s\u0103 construiasc\u0103 mesaje conving\u0103toare \u0219i s\u0103 interac\u021bioneze cu suporterii \u0219i donatorii organiza\u021biilor lor. Sunt \u00eencrezator c\u0103 \u00een viitor participan\u021bii vor reu\u0219i s\u0103 mobilizeze resurse suplimentare pentru a oferi serviciile sociale \u0219i educative de care este at\u00e2ta nevoie \u00een comunit\u0103\u021bile lor\u201d, a declarat C\u0103t\u0103lin Gheorghe, formator \u00een cadrul Asocia\u021biei pentru Rela\u021bii Comunitare din Cluj-Napoca. Tematica propus\u0103 membrilor re\u021belei a constat \u00een: contextul atragerii de fonduri \u00een Rom\u00e2nia; motiva\u021biile donatorilor individuali \u0219i din sectorul de afaceri; tipuri de evenimente, organziare, echip\u0103, motiva\u021bii; lucrul cu sectorul de afaceri &#8211; elaborarea cererilor de sponsorizare; planul de atragere de fonduri \u0219i pa\u0219ii urm\u0103tori. Partea teoretic\u0103 a cursului a fost completat\u0103 de o parte practic\u0103 \u00een vederea aplic\u0103rii cuno\u015ftin\u0163elor ob\u0163inute \u015fi dezvolt\u0103rii abilit\u0103\u0163ilor necesare, utile \u00een propriile organiza\u0163ii\/institu\u0163ii, prin sesiuni de lucru \u00een grup \u0219i individuale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asocia\u0163ia \u201dSalva\u0163i Copiii\u201d Ia\u015fi, \u00een parteneriat cu Centrul Jude\u0163ean de Resurse \u015fi Asisten\u0163\u0103 Educa\u0163ional\u0103, a&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=16866\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":16867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[4303,6537,40,6900,5286],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/16866"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16866"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/16866\/revisions"}],"predecessor-version":[{"id":16868,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/16866\/revisions\/16868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/16867"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}