{"id":25443,"date":"2016-09-29T10:55:28","date_gmt":"2016-09-29T07:55:28","guid":{"rendered":"http:\/\/infois.ro\/?p=25443"},"modified":"2016-09-29T10:55:28","modified_gmt":"2016-09-29T07:55:28","slug":"umf-iasi-are-o-noua-identitate-vizuala","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=25443","title":{"rendered":"UMF Ia\u0219i are o nou\u0103 identitate vizual\u0103"},"content":{"rendered":"

\"umf<\/a><\/p>\n

Universitatea de Medicin\u0103 \u0219i Farmacie (UMF) \u201dGrigore T. Popa\u201d din Ia\u0219i a finalizat proiectul de re-branding a institu\u021biei, noua identitate vizual\u0103 a universit\u0103\u021bii urm\u00e2nd s\u0103 fie lansat\u0103 oficial duminic\u0103, 2 octombrie, \u00een cadrul ceremoniei de deschidere a noului an academic, programat\u0103 \u00eencep\u00e2nd cu ora 18.30, pe platoul din fa\u021ba institu\u021biei. Dup\u0103 cum a declarat prof. univ. dr. Viorel Scripcariu, rectorul UMF Ia\u0219i, prin re-brandingul institu\u021biei s-a urm\u0103rit \u00eembun\u0103t\u0103\u021birea capacit\u0103\u021bii de atragere a celor mai buni candida\u021bi at\u00e2t din \u021bar\u0103 c\u00e2t \u0219i din str\u0103in\u0103tate, ocuparea unei pozi\u021bii semnificative \u00een topul universit\u0103\u021bilor europene, identificarea unor modalit\u0103\u021bi de stimulare \u0219i atragere a studen\u021bilor \u00een activitatea de cercetare \u0219tiin\u021bific\u0103, precum \u0219i fundamentarea unei culturi organiza\u021bionale puternice. \u201dPentru a atinge obiectivele propuse \u00een strategie, Universitatea de Medicin\u0103 ie\u0219ean\u0103 trebuie s\u0103 se pozi\u021bioneze at\u00e2t din punctul de vedere al rezultatelor studen\u021bilor s\u0103i, c\u00e2t \u0219i printr-o imagine care s\u0103 transmit\u0103 performan\u021bele ob\u021binute c\u0103tre studen\u021bi, p\u0103rin\u021bi, comunitatea academic\u0103 \u0219i opinia public\u0103. Primul pas \u00een demersul de re-branding al universit\u0103\u021bii l-a constituit auditul identitar, pas esen\u021bial \u00een evaluarea situa\u021biei. \u00cen cadrul auditului a reie\u0219it faptul c\u0103 vechea identitate vizual\u0103 transmite atribute precum: tradi\u021bie, istorie, stabilitate, nivel academic, dar \u0219i seriozitate for\u021bat\u0103, este \u00eenc\u0103rcat\u0103, aglomerat\u0103, seam\u0103n\u0103 cu o \u0219tampil\u0103. Noua identitate vizual\u0103 p\u0103streaz\u0103 atributele de tradi\u021bie, istorie, transmite \u0219i caracteristicile de progres, evolu\u021bie, inova\u021bie \u0219i dezvoltare\u201d, a declarat prof. univ. dr. Viorel Scripcariu. Ceremonia de deschidere a anului universitar 2016-2017 va avea loc \u00een Pia\u021ba Na\u021biunii (Esplanada UMF), cu \u00eencepere de la ora 18.30 \u0219i va fi transmis\u0103 online pe platforma de e-learning a UMF www.umfiasi.ro<\/a>. Festivitatea de deschidere va include mesajele rectorului Universit\u0103\u021bii de Medicin\u0103 \u0219i Farmacie \u201dGrigore T. Popa\u201d Ia\u0219i, prof. univ. dr. Viorel Scripcariu, \u0219i ale invita\u021bilor speciali, precum \u0219i premierea studen\u021bilor care s-au remarcat anul universitar trecut prin rezultate deosebite. \u00cen cea de-a doua parte este programat\u0103 lansarea noii identit\u0103\u021bi vizuale a Universit\u0103\u021bii de Medicin\u0103 \u0219i Farmacie \u201eGrigore T. Popa\u201d Ia\u0219i \u2013 element central al unui spectacol extraordinar de lumini \u0219i proiec\u021bii 3D, eveniment urmat de concertul \u201d#Cocoon by Zoli Toth Project\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Universitatea de Medicin\u0103 \u0219i Farmacie (UMF) \u201dGrigore T. Popa\u201d din Ia\u0219i a finalizat proiectul de… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":10556,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,41],"tags":[74,782,8649,6142,1764,40,8650,245],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/25443"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25443"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/25443\/revisions"}],"predecessor-version":[{"id":25444,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/25443\/revisions\/25444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/10556"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}