{"id":2660,"date":"2012-11-06T13:05:36","date_gmt":"2012-11-06T11:05:36","guid":{"rendered":"http:\/\/infois.ro\/?p=2660"},"modified":"2012-11-06T13:05:36","modified_gmt":"2012-11-06T11:05:36","slug":"proiect-de-promovare-a-consumului-de-lactate-in-romania-lansat-la-iasi","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=2660","title":{"rendered":"Proiect de promovare a consumului de lactate \u00een Rom\u00e2nia, lansat la Ia\u0219i"},"content":{"rendered":"<p style=\"text-align: justify;\"><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"http:\/\/infois.ro\/wp-content\/uploads\/2012\/11\/lapte.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-2661\" title=\"lapte\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/cache\/2012\/11\/lapte\/2639674637.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><\/a>Conform studiului Euromonitor International 2011,<em> <\/em>furnizat de Tetra Pak, rom\u00e2nii sunt pe penultimul loc \u00een Europa \u00een privin\u021ba consumului de lapte industrializat, cu 12,6 kg\/an per capita, doar bulgarii consum\u00e2nd mai pu\u021bin (9,2kg\/an), pe c\u00e2nd media Europei de Est este de 33,5 kg\/an, iar consumul mediu \u00een Europa Occidental\u0103 este de 67,5 kg\/an de persoan\u0103. \u0218i \u00een ceea ce prive\u0219te iaurtul \u0219i laptele b\u0103tut, rom\u00e2nii se afl\u0103 pe penultimul loc \u00eentre europeni, cu 8,1 kg\/an, \u00een timp ce media \u00een \u021b\u0103rile Europei de Est este de 12,1 kg\/an pe cap de locuitor, iar cea a consumatorilor din Europa Occidental\u0103 de 19 kg\/an.<em> <\/em>\u201ePentru s\u0103n\u0103tatea noastr\u0103 avem nevoie zilnic de 1 g de calciu, indiferent de sex, v\u00e2rst\u0103 sau activitatea desf\u0103\u0219urat\u0103. Calciul din lapte reprezint\u0103 standardul de referin\u021b\u0103 pentru solubilitatea, absorb\u021bia \u0219i disponibilitatea acestuia \u00een organismul uman. O por\u021bie de calciu \u00eenseamn\u0103 300 mg indiferent dac\u0103 provine dintr-un pahar de lapte dulce, dou\u0103 iaurturi mici, o cutie de br\u00e2nz\u0103 proasp\u0103t\u0103, un \u201dtriunghi\u201d de ca\u0219caval sau dou\u0103 linguri de parmezan ras. \u00cen fiecare zi trebuie s\u0103 consum\u0103m trei por\u021bii de calciu, adic\u0103 DZL (Doza Zilnic\u0103 de Lactate). Av\u00e2nd \u00een vedere diversitatea de produse \u00een care poate fi transformat laptele, este imposibil s\u0103 nu putem g\u0103si un \u201dlapte\u201d pe gustul nostru, mai ales c\u0103 miza este s\u0103n\u0103tatea!\u201d, a declarat, \u00een cadrul unei \u00eent\u00e2lniri organizate la Ia\u0219i, medicul nutri\u021bionist Mihaela Bilic. Aceasta, \u00eempreun\u0103 cu compania Albalact, unul dintre principalii juc\u0103tori de pe pia\u021ba de lactate din Rom\u00e2nia, a lansat campania \u201dDoza Zilnic\u0103 de Lactate\u201d (DZL), care are ca scop s\u0103 atrag\u0103 aten\u021bia asupra importan\u021bei consumului de lactate pentru o via\u021b\u0103 s\u0103n\u0103toas\u0103. Campania este motivat\u0103 de consumul foarte sc\u0103zut de produse lactate din Rom\u00e2nia. Conform dr. Mihaela Bilic, beneficiile consumului Dozei Zilnice de Lactate se reg\u0103sesc nu numai la nivelul sistemului osos \u0219i al celui digestiv, ci \u0219i \u00een cre\u0219terea rezisten\u021bei la boli, \u00een sc\u0103derea riscului de cancer sau \u00een mic\u0219orarea tensiunii arteriale.<strong> <\/strong>Campania DZL se desf\u0103\u0219oar\u0103 \u00een perioada mai-decembrie 2012 la nivel na\u021bional. Pe termen lung, proiectul \u00ee\u0219i propune informarea unor categorii variate de public despre beneficiile produselor lactate \u0219i despre modalit\u0103\u021bile optime de consum. Campania presupune \u0219i o component\u0103 online, ce include pagina de Facebook <strong><a href=\"http:\/\/www.facebook.com\/TreiPeZi\">www.facebook.com\/TreiPeZi<\/a><\/strong> \u0219i website-ul <strong><a href=\"http:\/\/www.treipezi.ro\/\">www.treipezi.ro<\/a><\/strong>. <strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform studiului Euromonitor International 2011, furnizat de Tetra Pak, rom\u00e2nii sunt pe penultimul loc \u00een&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=2660\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,1148,84,1149],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/2660"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2660"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/2660\/revisions"}],"predecessor-version":[{"id":2662,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/2660\/revisions\/2662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/2661"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}