{"id":31178,"date":"2017-10-22T19:38:59","date_gmt":"2017-10-22T16:38:59","guid":{"rendered":"http:\/\/infois.ro\/?p=31178"},"modified":"2017-10-23T09:33:23","modified_gmt":"2017-10-23T06:33:23","slug":"compania-antibiotice-prezenta-cu-gama-de-suplimente-alimentare-in-cadrul-celei-mai-importante-conferinte-de-fitoterapie-din-romania","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=31178","title":{"rendered":"Compania Antibiotice, prezent\u0103 cu gama de suplimente alimentare \u00een cadrul celei mai importante Conferin\u021be de Fitoterapie din Rom\u00e2nia"},"content":{"rendered":"<p><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/10\/Conferinta-fitoterapie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-31179\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/10\/Conferinta-fitoterapie.jpg\" alt=\"\" width=\"299\" height=\"224\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2017\/10\/Conferinta-fitoterapie.jpg 640w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/10\/Conferinta-fitoterapie-300x225.jpg 300w\" sizes=\"(max-width: 299px) 100vw, 299px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\u00cen perioada 20-21 octombrie, Ia\u0219ul a devenit gazda a sute de speciali\u0219ti, medici \u0219i farmaci\u0219ti, din domeniul fitoterapiei, care particip\u0103 la Conferin\u021ba de Fitoterapie Practic\u0103 2017, eveniment la care compania Antibiotice este Partener Principal.<\/p>\n<p style=\"text-align: justify;\">\u00cen cele dou\u0103 zile de sesiuni \u0219tiin\u021bifice dedicate fitoterapiei, \u0219tiin\u021ba care \u00eencepe s\u0103 de\u021bin\u0103 un rol important \u00een sistemul de \u00eengrijire a s\u0103n\u0103t\u0103\u021bii popula\u021biei, sunt prezentate practicienilor posibilitatea fundament\u0103rii, pe baze documentate, a utiliz\u0103rii eficiente \u0219i \u00een condi\u021bii de siguran\u021b\u0103 pentru pacient, a produselor farmaceutice ce con\u021bin extracte vegetale.<br \/>\n\u201c Conferin\u021ba Na\u021bional\u0103 de Fitoterapie, desfa\u0219urat\u0103 sub egida Universit\u0103\u021bii de Medicin\u0103 \u0219i Farmacie \u201cGr. T. Popa\u201d, reune\u0219te medici, \u0219efi de spitale \u0219i \u0219efi de sec\u021bii, precum \u0219i farmaci\u0219ti din toate zonele \u021b\u0103rii. Particip\u0103 colegi din diverse specialit\u0103\u021bi cum ar fi: pediatrii, gastroenterologi, cardiologi, diabetologi, care utilizeaz\u0103 \u00een practica de zi cu zi preparate care con\u021bin extracte vegetale. Scopul acestei conferin\u021be este de a prezenta acestor speciali\u0219ti date concrete despre fitoterapia \u0219tiin\u021bific\u0103\u201d, a declarat prof. univ. dr. Monica H\u0103ncianu, Pre\u0219edintele Conferin\u021bei Na\u021bionale de Fitoterapie Practic\u0103, Pre\u0219edinte Asocia\u021bia de Fitoterapie \u0219i Fitofarmacologie Practic\u0103 din Rom\u00e2nia.<br \/>\nCa urmare a orient\u0103rii \u0219i adapt\u0103rii permanente la schimb\u0103rile din pia\u021ba farmaceutic\u0103, cre\u0219terea interesului pentru preven\u021bie \u0219i men\u021binerea st\u0103rii de s\u0103n\u0103tate a popula\u021biei, Antibiotice a dezvoltat \u00een ultimii ani o gam\u0103 de suplimente alimentare ce con\u021bin \u0219i extracte vegetale standardizate, pe care a prezentat-o \u00een fa\u021ba 600 de speciali\u0219ti din domeniul s\u0103n\u0103t\u0103\u021bii.<br \/>\n\u201cCele \u0219ase suplimente alimentare din portofoliul Antibiotice, s-au impus at\u00e2t pe pia\u021ba intern\u0103 c\u00e2t \u0219i la export. Astfel, Soriso\u00ae, ce con\u021bine extract standardizat de Rhodiola rosea \u0219i Ocitum basilicum, un produs adaptogen, ocup\u0103 primul loc \u00een consumul din Romania \u00een aceast\u0103 categorie, cu o cot\u0103 de pia\u021b\u0103 de 34,7%, \u00een al doilea an de v\u00e2nzare. Fluxiv\u00ae, un alt supliment alimentar cu rol \u00een men\u021binerea s\u0103n\u0103t\u0103\u021bii circula\u021biei vasculare, ocup\u0103 locul al doilea \u00een consum pe pia\u021ba intern\u0103, fiind lansat anul trecut. De asemenea, Equilibra\u00ae, combina\u021bie optim\u0103 de magneziu \u0219i vitamina B6, ocup\u0103 un frunta\u0219 loc 4 \u00een preferin\u021bele rom\u00e2nilor, dintr-o varietate mare de produse din aceea\u0219i categorie, reprezent\u00e2nd o alegere ce ne onoreaz\u0103\u201d, a declarat farm. Ani\u0219oara Nistor, Manager Promovare Antibiotice.<\/p>\n<p style=\"text-align: justify;\">Urmand trendul general al pietei determinat de cresterea interesului pentru preventie, intretinerea starii de sanatate si mentinerea calitatii vietii, portofoliul de medicamentele fara prescriptie medicala (OTC) al societatii Antibiotice a inregistrat in perioada ianuarie-iunie 2017 o crestere de 31,4%, superior ritmului inregistrat de piata totala de profil (+21,5%). Aceasta crestere a fost obtinuta ca urmare a politicilor de marketing, promovare si comerciale derulate in perioada analizata.<br \/>\nPrin portofoliul existent, Antibiotice ocupa locul 14 in topul companiilor care activeaza pe piata medicamentelor OTC din Romania (dintr-un total de 213 companii), in urcare cu o pozitie comparativ cu semestrul I 2016. Ponderea medicamentelor OTC in vanzarile societatii a crescut in semestrul I 2017 la 18,5% (de la 13% in semestrul I 2015 si 14,8% in semestrul I 2016), produsele care au performat fiind suplimentele alimentare Fluxiv\u00ae, Silithor\u00ae, Equilibra\u00ae, Soriso\u00ae, precum si OTC-urile Rompirin\u00aeE, Saliform\u00ae Forte, Clafen\u00ae gel 5% si Cicatrol\u00ae.<br \/>\nPrin politicile de promovare si comerciale derulate in prima parte a acestui an, suplimentele alimentare existente in portofoliu au reusit sa performeze in pietele relevante: Fluxiv\u00ae &#8211; ocupa locul al treilea in consum, cu o cota de piata de 4,7%, in al doilea an de vanzare; Equilibra\u00ae &#8211; ocupa locul patru in consum, cu o cota de piata de 8,9%; Silithor\u00ae &#8211; ocupa locul sase in consum, cu o cota de piata de 5,2%, in al treilea an de vanzare; Soriso\u00ae &#8211; ocupa primul loc in consum, cu o cota de piata de 34,7%, in al doilea an de vanzare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen perioada 20-21 octombrie, Ia\u0219ul a devenit gazda a sute de speciali\u0219ti, medici \u0219i farmaci\u0219ti,&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=31178\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":31179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,24],"tags":[74,279,9913,40,9914,9912],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/31178"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31178"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/31178\/revisions"}],"predecessor-version":[{"id":31180,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/31178\/revisions\/31180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/31179"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}