{"id":31791,"date":"2017-11-17T05:52:24","date_gmt":"2017-11-17T03:52:24","guid":{"rendered":"http:\/\/infois.ro\/?p=31791"},"modified":"2017-11-17T05:52:24","modified_gmt":"2017-11-17T03:52:24","slug":"la-aniversarea-de-24-de-ani-grupul-tester-se-rebranduieste","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=31791","title":{"rendered":"La aniversarea de 24 de ani, Grupul Tester se rebranduie\u0219te"},"content":{"rendered":"<p><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/bogdan-pitigoi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-31792\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/bogdan-pitigoi.jpg\" alt=\"\" width=\"318\" height=\"196\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/bogdan-pitigoi.jpg 640w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/bogdan-pitigoi-300x186.jpg 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Tester Grup, cu opera\u021biuni \u00een domeniile auto, imobiliare, produc\u021bie, retail, asigur\u0103ri \u0219i ospitalitate, a implementat un proces de rebranding pentru a alinia identitatea companiei cu serviciile oferite \u0219i filosofia de business. Grupul, fondat \u00een 1993 de c\u0103tre antreprenorul Bogdan Topora\u0219 Pi\u021bigoi, estimeaz\u0103 c\u0103 va \u00eencheia anul cu afaceri \u00een valoare de 53 mil. euro, \u00een cre\u0219tere cu 18% fa\u021b\u0103 de anul precedent. Casa Auto, divizia auto a grupului, este dealerul cu cele mai multe m\u0103rci reprezentate din Rom\u00e2nia. Grupul de\u021bine \u0219i cel mai mare parc logistic din zona Moldovei \u0219i este unul dintre cei mai mari proprietari de spa\u021bii de birouri din Ia\u0219i.<\/p>\n<p style=\"text-align: justify;\">Rebrandingul urm\u0103re\u0219te s\u0103 asigure o identitate unitar\u0103 pentru grup \u0219i pentru diviziile sale majore, at\u00e2t la nivelul angaja\u021bilor, c\u00e2t \u0219i al clien\u021bilor \u0219i partenerilor. De asemenea, acesta vizeaz\u0103 s\u0103 exprime \u0219i s\u0103 actualizeze imaginea companiilor din grup cu personalitatea de facto a Tester Grup. Acestea beneficiaz\u0103 \u00eencep\u00e2nd de ast\u0103zi de o nou\u0103 reprezentare grafic\u0103 la nivel de logo, cromatic\u0103, imagerie \u0219i signalistic\u0103. De asemenea, rebrandingul vizeaz\u0103 \u0219i consemnarea oficial\u0103 a valorilor care caracterizeaz\u0103 \u0219i reprezint\u0103 motorul grupului de 24 de ani. Al\u0103turi de sloganul <em>Voca\u021bie \u00een inova\u021bie<\/em>, valorile <em>carism\u0103<\/em>, <em>pricepere<\/em>, <em>pasiune<\/em> \u0219i <em>onestitate<\/em> vor servi drept ghid unic pentru membrii echipei Tester Grup, pentru a defini \u00eentr-un mod mult mai activ serviciile \u00a0companiilor membre.<\/p>\n<p style=\"text-align: justify;\">\u201c<em>Tester Grup este o afacere matur\u0103, dar \u00een continu\u0103 dezvoltare. Am \u00eenv\u0103\u021bat s\u0103 facem lucrurile a\u0219ezat, dar avem \u00een continuare dinamica unei afaceri antreprenoriale. <\/em><em>Func\u021bion\u0103m modern, la fel ca o companie multina\u021bional\u0103, dar avem umanitatea \u0219i implicarea unei afaceri de familie. Ne-am adaptat timpurilor &#8211; uneori am fost chiar \u00eenaintea lor &#8211; dar \u00een spirit suntem aceea\u0219i: facem lucrurile cu pl\u0103cere \u0219i reg\u0103sim mul\u021bumire \u00een mul\u021bumirea clien\u021bilor, a colegilor \u0219i a tuturor celor cu care interac\u021bion\u0103m. Acest rebranding nu este o reinventare a Tester Grup, ci este sinteza a ceea ce suntem \u0219i am fost \u00eentotdeauna. Pentru clien\u021bi, reprezint\u0103 promisiunea \u0219i garan\u021bia c\u0103 <\/em><em>la Tester Grup vor g\u0103si \u00eentotdeauna o solu\u021bie potrivit\u0103 lor \u0219i la \u00eendem\u00e2n\u0103<\/em>\u201d, a declarat Bogdan Pi\u021bigoi, fondatorul \u0219i Pre\u0219edintele Tester Grup.<\/p>\n<p style=\"text-align: justify;\">Elementul dominant comun al identit\u0103\u021bii diviziilor Tester Grup este Piesa Unic\u0103. Aceasta exprim\u0103 diversitatea de personalit\u0103\u021bi \u0219i abilit\u0103\u021bi ale membrilor echipei care se conjug\u0103 \u00een for\u021ba Tester Grup \u0219i ilustreaz\u0103 capacitatea sa de a integra solu\u021bii pentru clien\u021bi. Consultan\u021ba \u0219i procesul de branding au fost asigurate \u0219i gestionate de c\u0103tre Brand Tailors.<a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31793 alignright\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester.jpg\" alt=\"\" width=\"268\" height=\"268\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester.jpg 640w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester-150x150.jpg 150w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester-300x300.jpg 300w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester-80x80.jpg 80w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/logo-Tester-100x100.jpg 100w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Prin Casa Auto, Tester Grup este lider \u00een domeniul comercializ\u0103rii de automobile din Ia\u0219i, av\u00e2nd dreptul de reprezentare pentru 10 m\u0103rci auto &#8211; Mercedes &#8211; Benz, Dacia, Land Rover, Jaguar, Hyundai, Mitsubishi, Nissan, Opel, Honda \u0219i Mazda. De asemenea, grupul de\u021bine cel mai mare parc de automobile rulate din zona Moldovei. Casa Auto asigur\u0103 un ecosistem de servicii complementare \u0219i integrate, care acoper\u0103 asigur\u0103ri, centru de daune, service, asisten\u021b\u0103 \u0219i tract\u0103ri \u0219i rent-a-car. \u00cen 2017, Casa Auto a lansat Caby, primul serviciu de car sharing integral electric din Rom\u00e2nia.<\/p>\n<p style=\"text-align: justify;\"><em>\u201cVom continua s\u0103 fim juc\u0103torul dominant din domeniul auto din Ia\u0219i \u0219i anul acesta, cu 3.000 de automobile v\u00e2ndute \u0219i 34.000 de unit\u0103\u021bi operate \u00een service. \u00cen acela\u0219i timp c\u0103ut\u0103m noi oportunit\u0103\u021bi de dezvoltare \u00een imobiliare, unde dorim s\u0103 valorific\u0103m experien\u021ba pe care o avem \u00een construc\u021bia \u0219i administrarea de spa\u021bii de birouri \u0219i de produc\u021bie<\/em>\u201d, a declarat Angelica N\u0103stas\u0103, Directorul executiv Tester Grup.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/ideo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-31794\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/ideo.jpg\" alt=\"\" width=\"356\" height=\"203\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/ideo.jpg 640w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/ideo-300x171.jpg 300w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/ideo-139x80.jpg 139w, https:\/\/infois.ro\/wp-content\/uploads\/2017\/11\/ideo-140x80.jpg 140w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/a>Grupul a realizat 65.000 mp. de proiecte semnificative pentru Ia\u0219i. Tester a dezvoltat \u0219i administreaz\u0103 \u00een prezent 30.000 mp. de spa\u021bii de birouri de clas\u0103 A+ \u0219i A prin proiectele IDEO, CENTRO \u0219i SOLO, unde g\u0103zduie\u0219te deopotriv\u0103 companii multina\u021bionale, afaceri antreprenoriale \u0219i start-up-uri. Acestora li se adaug\u0103 18.000 mp. de spa\u021bii de produc\u021bie \u0219i depozitare \u00een primul \u0219i cel mai mare centru logistic din Moldova construit dup\u0103 rigori europene, SOLO Park. Acestor dezvolt\u0103ri li se adaug\u0103 17.000 mp. unde func\u021bioneaz\u0103 reprezentan\u021bele auto ale Tester.<\/p>\n<p style=\"text-align: justify;\">Tester mai de\u021bine \u0219i Restaurantul IDEO, din centrul cu acela\u0219i nume, precum \u0219i IDEI Cafe \u2013 cafenea care deserve\u0219te complexul Casa Auto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tester Grup, cu opera\u021biuni \u00een domeniile auto, imobiliare, produc\u021bie, retail, asigur\u0103ri \u0219i ospitalitate, a implementat&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=31791\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":31792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,2050,10077,40,6478,1937],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/31791"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31791"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/31791\/revisions"}],"predecessor-version":[{"id":31795,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/31791\/revisions\/31795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/31792"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}