{"id":3343,"date":"2012-12-18T15:13:06","date_gmt":"2012-12-18T13:13:06","guid":{"rendered":"http:\/\/infois.ro\/?p=3343"},"modified":"2012-12-18T15:13:06","modified_gmt":"2012-12-18T13:13:06","slug":"iesenii-au-colindat-automatul-coca-cola","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=3343","title":{"rendered":"Ie\u0219enii au colindat automatul Coca-Cola"},"content":{"rendered":"

\"\"<\/a>Sute de ie\u015feni au venit cu colindul la finalul s\u0103pt\u0103m\u00e2nii trecute la automatul Coca-Cola, amplasat \u00een Palas Mall \u015fi au c\u00e2ntat \u00eempreun\u0103 pentru o cauz\u0103 bun\u0103.
\n\u00cen fiecare ora\u015f \u00een care se opre\u015fte, aparatul Coca-Cola cuantific\u0103 intensitatea cu care c\u00e2nt\u0103 fiecare grup de colindatori, iar amplitudinea sunetului ia forma unei dona\u021bii c\u0103tre o cauz\u0103 nobil\u0103.\u00a0 Astfel, cu c\u00e2t sunt mai mul\u021bi colind\u0103tori, cu at\u00e2t devine mai mare dona\u021bia pentru a oferi sprijin celor care au nevoie. \u00a0<\/strong>Dac\u0103 am putea face o dona\u021bie colind\u00e2nd, oare am c\u00e2nta pentru a oferi spijin celor din jur? \u2013 a\u0219a sun\u0103 provocarea inedit\u0103 pe care Coca-Colaa lansat-o de s\u0103rb\u0103tori. <\/strong>\u201eColindul meu a mers c\u0103tre o cauz\u0103 bun\u0103. Am str\u00e2ns \u00een jurul automatului \u015fi al\u0163i oameni. Am c\u00e2ntat c\u00e2t de tare am putut cu to\u0163ii. S\u0103 faci bine nu este at\u00e2t de greu. \u00cen unele cazuri, nu trebuie dec\u00e2t s\u0103 vrei s\u0103 fii mai bun\u201d, <\/em>a spus Tudor Anghel, un colind\u0103tor ie\u015fean de 30 de ani. \u201cCred cu t\u0103rie c\u0103 energia \u015fi sursa de bun\u0103tate a acestei lumi suntem chiar noi. De la aceast\u0103 premis\u0103 am plecat \u015fi \u00een dezvoltarea campaniei \u201dMotive s\u0103 Credem\u201d, <\/strong>prin care c\u0103ut\u0103m acele motive pentru care merit\u0103 s\u0103 credem \u00eentr-o lume mai bun\u0103. \u00cenc\u0103 de la debutul campaniei am primit mii de motive, fiecare special \u00een felul lui, lucru care ne-a aratat, \u00eenc\u0103 o dat\u0103, c\u0103 reu\u0219im, zi de zi, s\u0103 fim parte din via\u021ba consumatorilor no\u0219tri. Acum, de s\u0103rb\u0103tori, ne-am propus s\u0103 mergem un pas mai departe \u0219i s\u0103 \u00eei motiv\u0103m pe fani s\u0103 devin\u0103 ei \u00een\u0219i\u0219i, prin ac\u021biunile lor, o surs\u0103 de speran\u021b\u0103 pentru cei care au nevoie de ea. Automatul Coca-Cola va colinda \u021bara \u00een luna decembrie pentru a ie\u0219i \u00een calea celor care vor s\u0103 fac\u0103 o fapt\u0103 bun\u0103.\u201d, a declarat Nicoleta Eftimiu, Sparkling Soft Drinks Senior Activation Marketing Manager – Rom\u00e2nia & Moldova. Dup\u0103 ce a str\u00e2ns mii de motive pentru care merit\u0103 s\u0103 credem \u00eentr-o lume mai bun\u0103, pe site-ul www.motivesacredem.ro<\/a>, Coca-Cola continu\u0103 campania Motive s\u0103 credem cu lansarea primului aparat din Rom\u00e2nia care prime\u0219te cu colindul \u2013 <\/em>Automatul Coca-Cola. \u00cen perioada 01-25 decembrie 2012, Coca-Cola ne propune s\u0103 devenim noi \u00een\u0219ine surse de speran\u021b\u0103 \u0219i motive de bucurie, oferindu-ne ajutorul necondi\u021bionat \u0219i particip\u00e2nd la un act de bun\u0103 credin\u021b\u0103. Pe l\u00e2ng\u0103 Ia\u015fi, automatul Coca-Cola a primit, p\u00e2n\u0103 acum, colindele locuitorilor din Bucure\u015fti, Constan\u0163a \u015fi Bra\u015fov. Automatul urmeaz\u0103 s\u0103 ajung\u0103 at\u0103zi la Ploie\u015fti, iar \u00een zilele urm\u0103toare laCraiova, Timi\u015foara \u015fi Oradea. Campania \u201dMotive s\u0103 Credem\u201d este o campanie integrat\u0103, dezvoltat\u0103 la nivel na\u021bional, promovat\u0103 prin spot TV, activ\u0103ri \u00een mediul online \u015fi mobil, afi\u015faj stradal \u015fi promovare \u00een cinematografe. \u00a0Mai mult, reprezentan\u0163i ai blogosferei rom\u00e2ne\u015fti s-au implicat \u00een aceast\u0103 \u00eeni\u0163iativ\u0103 \u015fi \u015fi-au \u00eemp\u0103rt\u0103\u015fit motivele de a crede \u00eentr-o lume, \u00eenspir\u00e2nd mii de utilizatori din mediul online.<\/p>\n

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Sute de ie\u015feni au venit cu colindul la finalul s\u0103pt\u0103m\u00e2nii trecute la automatul Coca-Cola, amplasat… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,1419,40],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/3343"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3343"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/3343\/revisions"}],"predecessor-version":[{"id":3345,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/3343\/revisions\/3345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/3344"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}