{"id":39297,"date":"2019-02-06T19:47:18","date_gmt":"2019-02-06T17:47:18","guid":{"rendered":"http:\/\/infois.ro\/?p=39297"},"modified":"2019-02-07T09:50:35","modified_gmt":"2019-02-07T07:50:35","slug":"kaufland-romania-lanseaza-primul-card-de-loialitate-cu-beneficii-unice-pentru-clienti","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=39297","title":{"rendered":"Kaufland Rom\u00e2nia lanseaz\u0103 primul card de loialitate, cu beneficii unice pentru clien\u021bi"},"content":{"rendered":"<p><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-39298\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland.jpg\" alt=\"\" width=\"312\" height=\"241\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland.jpg 640w, https:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland-300x232.jpg 300w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">De ast\u0103zi, lucrurile bune vin u\u0219or, iar cump\u0103r\u0103turile la Kaufland vor fi \u0219i mai avantajoase, datorit\u0103 Kaufland Card- noul program de loialitate al retailerului, ce r\u0103spl\u0103te\u0219te clien\u021bii fideli cu reduceri substan\u021biale, puncte bonus de loialitate \u0219i numeroase beneficii. Cardul digital Kaufland poate fi utilizat \u00een toate magazinele din \u021bar\u0103, este foarte u\u0219or de folosit \u0219i ofer\u0103: accces la promo\u021bii cu reduceri semnificative, create exclusiv pentru utilizatorii Kaufland Card, posibilitatea de a colecta \u0219i folosi puncte bonus de loialitate, pentru achitarea produselor din campanii non-food, promo\u021bii personalizate, \u00een func\u021bie de obiceiurile de cump\u0103rare ale fiec\u0103rui client \u2013 beneficiu unic \u00een pia\u021b\u0103, ce va fi disponibil ulterior \u00een cursul anului. Reducerile de loialitate pentru utilizatorii Kaufland Card sunt considerabile, ele put\u00e2ndu-se cumula cu promo\u021biile standard \u0219i fiind oferite \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 la alt\u0103 categorie de produse. Cardul digital Kaufland este disponibil \u00een cadrul aplica\u021biei mobile Kaufland \u2013 Oferte \u0219i Nout\u0103\u021bi, care poate fi desc\u0103rcat\u0103 gratuit at\u00e2t din <a href=\"https:\/\/itunes.apple.com\/ro\/app\/kaufland-offers-and-more!\/id1087780386?mt=8\">App Store,<\/a> c\u00e2t \u0219i de pe <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.kaufland.Kaufland&amp;hl=ro\">Google Play<\/a>, iar cel fizic de la Biroul de Informa\u021bii din orice magazin Kaufland. Cardul fizic ofer\u0103 doar accesul la promo\u021biile generale de loialitate. Prin integrarea cardului digital \u00een aplica\u021bia mobil\u0103 Kaufland, clien\u021bii pot avea acces la toate promo\u021biile disponibile (standard sau de loialitate), precum \u0219i la re\u021bete, la lista de cump\u0103r\u0103turi comun\u0103 \u0219i alte nout\u0103\u021bi. De asemenea, \u00een aplica\u021bie \u00ee\u0219i pot vizualiza oric\u00e2nd num\u0103rul de puncte bonus de loialitate acumulate \u0219i campaniile promo\u021bionale non-food active la care le pot folosi pentru a cump\u0103ra mai ieftin. ,,Am creat cardul digital pentru a oferi clien\u021bilor toate beneficiile \u00eentr-un singur loc, \u00een cel mai u\u0219or mod posibil. Ne-am dorit s\u0103 simplific\u0103m experien\u021ba de cump\u0103r\u0103turi, pun\u00e2nd la dispozi\u021bie un alt mod de a interac\u021biona cu ofertele, unul modern \u0219i suficient de dinamic pentru a fi luat oriunde de clien\u021bi, direct pe telefon. \u00cencuraj\u0103m folosirea cardului digital, fiindc\u0103 este un instrument sustenabil\u201d, declar\u0103 Valer Hanca\u0219, Director Comunicare \u0219i Corporate Affairs Kaufland Rom\u00e2nia. Beneficiile &#8211; promo\u0163iile de loialitate \u0219i punctele Non-Food- vor fi acordate la casele de marcat, prin scanarea cardului digital sau fizic. \u00cen magazine, promo\u021biile de loialitate sunt semnalizate prin etichete speciale. Cardul lansat de echipa Kaufland Rom\u00e2nia reprezint\u0103 o premier\u0103 \u00een re\u021beaua Kaufland la nivel interna\u021bional. Lansarea programului de fidelitate Kaufland Card este \u00eenso\u021bit \u0219i de o campanie de comunicare 360\u00b0 &#8211; creat\u0103 sub sloganul Lucrurile bune vin u\u0219or. Cele patru spoturi TV ale campaniei \u00eel au ca protagonist pe actorul Tudor Istodor, care, \u00een fiecare din cele patru situa\u021bii amuzante \u00een care e filmat, ne arat\u0103 c\u0103 lucrurile pot fi mult mai simple dec\u00e2t credem. Kaufland se num\u0103r\u0103 printre cele mai mari companii de retail din Europa, cu peste 1.270 de magazine \u00een \u0163apte \u021b\u0103ri \u0219i o re\u021bea de 121 de magazine \u00een Rom\u00e2nia. Kaufland de\u021bine distinc\u021bia Customers\u2019 Friend, pentru compania cu cele mai bune servicii pentru clien\u021bi, acordat\u0103 de Institutul interna\u021bional ICERTIAS, \u00een urma unei analize de pia\u021b\u0103. Strategia companiei are ca scop \u00eendeplinirea dorin\u0163ele clien\u021bilor, cu accent pe garan\u0163iile \u015fi serviciile oferite de aceasta, varietate, un nivel ridicat de calitate \u015fi, bine\u00een\u0163eles, pre\u0163uri atractive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De ast\u0103zi, lucrurile bune vin u\u0219or, iar cump\u0103r\u0103turile la Kaufland vor fi \u0219i mai avantajoase,&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=39297\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":39298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,7025,11792,40,1210,490],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/39297"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39297"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/39297\/revisions"}],"predecessor-version":[{"id":39299,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/39297\/revisions\/39299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/39298"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}