{"id":529,"date":"2012-06-08T10:04:36","date_gmt":"2012-06-08T07:04:36","guid":{"rendered":"http:\/\/infois.ro\/?p=529"},"modified":"2012-06-08T10:04:36","modified_gmt":"2012-06-08T07:04:36","slug":"a-fost-lansata-strategia-de-brand-din-cadrul-programului-retina-din-care-face-parte-si-municipiul-iasi","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=529","title":{"rendered":"A fost lansat\u0103 strategia de brand din cadrul Programului \u201cReTIna\u201d, din care face parte \u015fi municipiul Ia\u015fi"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-530\" title=\"retina\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/cache\/2012\/06\/retina\/3174812047.png\" alt=\"\" width=\"300\" height=\"210\" \/><\/p>\n<p>La Ia\u015fi a avut loc joi, 7 iunie, lansarea strategiei de brand din cadrul Proiectului \u201eReTIna\u201d, al c\u0103rui obiectiv principal \u00eel reprezint\u0103 inserarea \u00een circuitul economic a fostelor zone industriale \u015fi g\u0103sirea de solu\u0163ii eficiente pentru revitalizarea lor. Proiectul, la care a aderat \u0219i municipiul Ia\u0219i, \u00ee\u015fi propune s\u0103 revitalizeze fostele zone industriale, printr-o metod\u0103 inovatoare, care s\u0103 asigure o dezvoltare durabil\u0103 prin interven\u0163ii ecologice promov\u00e2nd sus\u0163inerea economiilor locale \u015fi ocuparea for\u0163ei de munc\u0103. Dup\u0103 cum a declarat Cosmin Coman, directorul de strategii din cadrul Prim\u0103riei, elaborarea strategiei de branding a proiectului \u201cReTIna\u201d a revenit municipiului Ia\u015fi, aceasta urm\u00e2nd a fi implementat\u0103 la nivelul tuturor celor nou\u0103 parteneri. Strategia de branding a proiectului \u201cReTIna\u201d, intitulat\u0103 ReOn\u201d, a fost realizat\u0103 de Artis Show SRL din Ia\u015fi, fiind construit\u0103 pe o arhitectur\u0103 puternic\u0103, ascendent\u0103 vizual, ce permite dezvoltarea ulterioar\u0103 \u00een sensul atragerii de parteneri ai proiectului, reg\u0103si\u0163i \u00een mediul de afaceri, societatea civil\u0103 \u015fi institu\u0163ii guvernamentale. Proiectul european <strong>\u201c<\/strong><strong>ReTIna\u201d\u2013 Revitalisation of Traditional Industrial Areas in South \u2013 East Europe\u201d, <\/strong>care vizeaz\u0103<strong> <\/strong>revitalizarea zonelor industriale, \u00ee\u015fi propune elaborarea unor studii transna\u0163ionale \u015fi a unei strategii comune care s\u0103 abordeze trei probleme principale ale fostelor zone industriale, respectiv proprietatea asupra terenului \u015fi\/sau a construc\u0163iilor \u015fi investi\u0163iilor necesare, urbanism \u015fi mediu, \u015fi branding \u015fi imagine. Proiectul \u201cReTIna\u201d se desf\u0103\u015foar\u0103 pe o durat\u0103 de 36 de luni, \u00een perioada 2009-2012, fiind implementat de municipalitatea ie\u015fean\u0103, al\u0103turi de al\u0163i zece parteneri din Ungaria, Italia, Grecia, Bulgaria, Slovenia \u015fi Slovacia. Bugetul total al proiectului este de 3.350.000 euro, din care Ia\u0219iul are prev\u0103zut\u0103 suma de 278.500 euro. Contributia municipalit\u0103\u0163ii ie\u0219ene la implementarea acestui proiect este de 5.570 euro, restul banilor fiind acoperit de Ministerul Dezvolt\u0103rii Regionale \u015fi Turismului \u015fi de Comisia European\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Ia\u015fi a avut loc joi, 7 iunie, lansarea strategiei de brand din cadrul Proiectului&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=529\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[335,296,334],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/529"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=529"}],"version-history":[{"count":2,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/529\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/529\/revisions\/532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/530"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}