{"id":54988,"date":"2021-05-25T13:32:01","date_gmt":"2021-05-25T10:32:01","guid":{"rendered":"http:\/\/infois.ro\/?p=54988"},"modified":"2021-05-26T08:34:10","modified_gmt":"2021-05-26T05:34:10","slug":"kaufland-romania-demareaza-un-nou-program-agricol-ce-vine-in-sprijinul-producatorilor-locali-de-legume-si-fructe","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=54988","title":{"rendered":"Kaufland Rom\u00e2nia demareaz\u0103 un nou program agricol ce vine \u00een sprijinul produc\u0103torilor locali de legume \u0219i fructe"},"content":{"rendered":"<p><a href=\"http:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-39298\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland.jpg\" alt=\"\" width=\"304\" height=\"235\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland.jpg 640w, https:\/\/infois.ro\/wp-content\/uploads\/2019\/02\/card-kaufland-300x232.jpg 300w\" sizes=\"(max-width: 304px) 100vw, 304px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Kaufland Rom\u00e2nia ini\u021biaz\u0103 un nou program agricol \u00een parteneriat cu Cooperativa \u021aara mea, ce vine \u00een sprijinul produc\u0103torilor locali mici de fructe \u0219i legume, prin care le garanteaz\u0103 acestora siguran\u021ba cantit\u0103\u021bilor cultivate \u0219i v\u00e2ndute, dar \u0219i un profit sigur. Obiectivele principale ale programului sunt consolidarea structurii produc\u0103torilor rom\u00e2ni, dar \u0219i colaborarea pe termen lung, cu extinderea capacit\u0103\u021bilor \u0219i diversificarea portofoliului de articole.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Sus\u021binerea produc\u0103torilor locali reprezint\u0103 o prioritate \u00een politica de achizi\u021bii Kaufland Rom\u00e2nia. Compania a sprijinit \u00eentotdeauna produc\u0103torii rom\u00e2ni \u0219i a ales s\u0103 colaboreze cu ace\u0219tia ori de c\u00e2te ori acest lucru a fost posibil, iar acest program vine s\u0103 \u00eent\u0103reasc\u0103 aceast\u0103 promisiune.<\/p>\n<p style=\"text-align: justify;\">Produsele micilor fermieri din program sunt certificate interna\u021bional pentru calitate \u0219i siguran\u021b\u0103 (Global G.A.P.), respect\u0103 standardele de prospe\u021bime Kaufland \u0219i se vor g\u0103si la raionul de legume-fructe \u00eencep\u00e2nd chiar din lunile mai-iunie. \u00cen sezon, sortimentul de legume \u0219i fructe de la raft ajunge p\u00e2n\u0103 la peste 90% produse rom\u00e2ne\u0219ti.<\/p>\n<p style=\"text-align: justify;\">Pentru acest proiect, Kaufland va colabora cu 237 de fermieri \u0219i produc\u0103tori mici de pe teritoriul \u00eentregii \u021b\u0103ri, \u00eenscri\u0219i \u00een Cooperativa \u021aara mea, \u0219i va colecta de la ace\u0219tia peste 9000 de tone de fructe \u0219i legume. Programul se desf\u0103\u0219oar\u0103 \u00een sezonul de legume \u0219i fructe din Rom\u00e2nia, \u00een perioada mai &#8211; octombrie 2021, cu posibilitatea de a fi extins pe termen mai lung.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">To\u021bi produc\u0103torii implica\u021bi \u00een program \u00eendeplinesc urm\u0103toarele cerin\u021be:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Sunt certifica\u021bi Global G.A.P. sau urmeaz\u0103 s\u0103 ob\u021bin\u0103 certificarea;<\/li>\n<li>Au disponibile cantit\u0103\u021bile necesare de fructe \u0219i legume agreate, ce pot fi planificate \u00een avans;<\/li>\n<li>Sunt produc\u0103tori rom\u00e2ni individuali sau fac parte dintr-o cooperativ\u0103;<\/li>\n<li>Au capacitate de prelucrare sau ambalare a produselor;<\/li>\n<li>Dispun de capacitate de r\u0103cire sau pre-r\u0103cire a produselor;<\/li>\n<li>Au capacitate logistic\u0103 c\u0103tre depozitele centrale;<\/li>\n<li>Dispun de capacitare de stocare adecvat\u0103, dac\u0103 este necesar.<\/li>\n<li>Se angajeaz\u0103 s\u0103 respecte criteriile de calitate \u0219i prospe\u021bime ale Kaufland Rom\u00e2nia;<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Produc\u0103torii mici \u0219i mijlocii care \u00eendeplinesc aceste cerin\u021be pot s\u0103 se al\u0103ture programului, prin \u00eenscrierea \u00een Cooperativa \u021aara mea.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Pentru anul 2021, \u00een faza ini\u021bial\u0103 a programului, au fost incluse 5 articole principale, iar planul pentru anul urm\u0103tor const\u0103 \u00een m\u0103rirea cantit\u0103\u021bilor \u0219i diversificarea portofoliului de produse.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Cantit\u0103\u021bile men\u021bionate reprezint\u0103 aproximativ 30% din cantitatea necesar\u0103 de produse pe sezon, iar pentru restul articolelor se colaboreaz\u0103 cu al\u021bi furnizori locali. Suprafa\u021ba contractat\u0103 \u00een program este de cca. 150 ha.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">,,Produc\u0103torii locali mici au \u00een continuare nevoie de sus\u021binere, mai ales \u00eentr-o perioad\u0103 \u00een care toat\u0103 economia e pus\u0103 la grea \u00eencercare. Ne dorim s\u0103 fim al\u0103turi de ei, c\u0103ut\u00e2nd mereu solu\u021bii noi s\u0103 \u00eei sus\u021binem s\u0103 se dezvolte. Cei care aleg s\u0103 \u00eei sprijine au numai de c\u00e2\u0219tigat, fiindc\u0103 rom\u00e2nii caut\u0103 \u00een magazine produsele locale, iar dezvoltarea sectorului agricol intern \u00eenseamn\u0103 deopotriv\u0103 \u0219i dezvoltarea economiei locale, pe l\u00e2ng\u0103 cea a business-ului. Cooperativa este cea mai sigur\u0103 form\u0103 de asociere pentru micii produc\u0103tori care vor s\u0103 creasc\u0103 \u0219i noi suntem aici s\u0103 \u00eei sus\u021binem\u201d, declar\u0103 Valer Hanca\u0219, Director de Comunicare \u0219i Corporate Affairs Kaufland Rom\u00e2nia.<\/p>\n<p style=\"text-align: justify;\">Prin colaborarea cu Kaufland \u00een acest proiect, produc\u0103torii locali beneficiaz\u0103 de o mai mare predictibilitate a suprafe\u021belor cultivate \u00een raport cu cantit\u0103\u021bile produse ce vor fi livrate, riscurile la nivelul produc\u021biei sunt reduse \u0219i li se asigur\u0103 un profit sigur.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Kaufland Rom\u00e2nia ini\u021biaz\u0103 un nou program agricol \u00een parteneriat cu Cooperativa \u021aara mea, ce vine&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=54988\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":39298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,3558,40,1210,3559,7952],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/54988"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54988"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/54988\/revisions"}],"predecessor-version":[{"id":54989,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/54988\/revisions\/54989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/39298"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}