{"id":59397,"date":"2021-12-14T14:27:38","date_gmt":"2021-12-14T12:27:38","guid":{"rendered":"http:\/\/infois.ro\/?p=59397"},"modified":"2021-12-14T14:27:38","modified_gmt":"2021-12-14T12:27:38","slug":"campania-iulius-oraserenascute-premiata-in-cadrul-evenimentului-international-dedicat-comunicarii-eventiada-gwa-ipra","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=59397","title":{"rendered":"Campania IULIUS #Ora\u0219eRen\u0103scute, premiat\u0103 \u00een cadrul evenimentului interna\u021bional dedicat comunic\u0103rii – Eventiada GWA IPRA"},"content":{"rendered":"

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Anul acesta, compania IULIUS a desf\u0103\u0219urat campania de con\u0219tientizare privind regenerarea urban\u0103, #Ora\u0219eRen\u0103scute, realizat\u0103 \u00een parteneriat cu agen\u021bia de comunicare Rogalski Damaschin. Demersul, care a antrenat exper\u021bi din domeniul urbanismului, arhitecturii, sociologiei \u0219i economiei pentru a explica acest concept complex, a c\u00e2\u0219tigat premiul\u00a0 pentru cea mai bun\u0103 campanie care sprijin\u0103 ora\u0219ele pentru a fi inclusive, sigure, reziliente \u0219i sustenabile (Best Campaign Supporting the Cities to be Inclusive, Safe, Resilient and Sustainable). Premiul a fost acordat \u00een cadrul competi\u021biei\u00a0<\/i><\/b>Eventiada 2021<\/i><\/b><\/a>, partener regional al Golden World Award (GWA), organizat\u0103 de International Public Relations Association (IPRA).<\/i><\/b><\/p>\n

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De ce au ora\u0219ele nevoie pentru a fi revitalizate, care sunt aspectele de care trebuie s\u0103 se \u021bin\u0103 cont \u00een strategiile de dezvoltare urban\u0103, cum se transform\u0103 via\u021ba comunit\u0103\u021bii, care sunt tendin\u021bele interna\u021bionale, cum poate fi creat un viitor mai sustenabil sunt \u00eentreb\u0103ri la care campania\u00a0#Ora\u0219eRen\u0103scute<\/b>\u00a0\u0219i-a propus s\u0103 r\u0103spund\u0103 prin vocile, expertiza \u0219i experien\u021ba speciali\u0219tilor. Realizat\u0103 \u00eempreun\u0103 cu\u00a0agen\u021bia de comunicare Rogalski Damaschin<\/b>, ini\u021biativa a fost desemnat\u0103\u00a0cea mai bun\u0103 campanie de sus\u021binere a ora\u0219elor pentru a fi incluzive, sigure, reziliente \u0219i sustenabile<\/b>\u00a0\u00een cadrul galei interna\u021bionale\u00a0Eventiada GWA IPRA 2021<\/b>.<\/p>\n

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Distinc\u021bia este cu at\u00e2t mai onorant\u0103 cu c\u00e2t se pliaz\u0103 pe o preocupare tot mai accentuat\u0103 a companiei IULIUS pentru componenta ESG (Environmental, Social, and Corporate Governance) a activit\u0103\u021bii, parte din\u00a0strategia de sustenabilitate a grupului –\u00a0<\/b>#iuliusincomunitate<\/b><\/a>.<\/b><\/p>\n

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Eventiada GWA IPRA<\/a>\u00a0este cel mai amplu eveniment de premiere dedicat comunic\u0103rii din Europa de Est, Rusia, Comunitatea Statelor Independente (Belarus, Kazahstan, Rusia \u0219i Ucraina) \u0219i Asia Central\u0103. \u00cen competi\u021bia din 2021 au participat companii, ONG-uri, agen\u021bii de comunicare \u0219i creativi dintr-un num\u0103r record de \u021b\u0103ri \u2013 15.<\/p>\n

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#Ora\u0219eRen\u0103scute<\/b>\u00a0s-a desf\u0103\u0219urat anul acesta, campania av\u00e2nd misiunea de a cre\u0219te gradul de con\u0219tientizare privind conceptul de regenerare urban\u0103, nevoia de remodelare a ora\u0219elor \u00een jurul oamenilor \u0219i rolul s\u0103u \u00een calitatea vie\u021bii, cu ajutorul unor speciali\u0219ti precum expertul senior \u00een dezvoltare urban\u0103 \u00een cadrul World Bank – Marcel Ionescu-Heroiu, fondatorul Urbanize Hub – Gra\u021bian Mih\u0103ilescu, sociologul Barbu Mateescu, dr. arhitect urbanist Radu Radoslav \u0219i conf. dr. arhitect Drago\u0219 Ciolacu.<\/p>\n

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A fost o campanie integrat\u0103, care a debutat cu un video manifest filmat cu exper\u021bii, \u0219i s-a desf\u0103\u0219urat pe parcursul a aproximativ 6 luni, cu interviuri explicative ale speciali\u0219tilor \u00een mass media \u0219i vizibilitate pe canalele social media\u00a0Facebook IULIUS<\/a>\u00a0\u0219i\u00a0LinkedIn IULIUS<\/a>. Filmul principal din cadrul campaniei este accesibil aici –\u00a0https:\/\/fb.watch\/9NPfwfxbrC\/<\/a>, iar proiectele generate prin campanie pot fi g\u0103site cu\u00a0#ora\u0219eren\u0103scute<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anul acesta, compania IULIUS a desf\u0103\u0219urat campania de con\u0219tientizare privind regenerarea urban\u0103, #Ora\u0219eRen\u0103scute, realizat\u0103 \u00een… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":59399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,3515,40,8733,14940,5397],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/59397"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59397"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/59397\/revisions"}],"predecessor-version":[{"id":59400,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/59397\/revisions\/59400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/59399"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}