{"id":71274,"date":"2023-05-27T17:03:32","date_gmt":"2023-05-27T14:03:32","guid":{"rendered":"https:\/\/infois.ro\/?p=71274"},"modified":"2023-05-28T17:07:14","modified_gmt":"2023-05-28T14:07:14","slug":"iesenii-chemati-sa-vina-cu-idei-pentru-adoptarea-unei-noi-identitati-vizuale-a-echipei-de-fotbal","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=71274","title":{"rendered":"Ie\u015fenii, chema\u0163i s\u0103 vin\u0103 cu idei pentru adoptarea unei noi identit\u0103\u0163i vizuale a echipei de fotbal"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-71275 alignleft\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2023\/05\/identitate-vizuala-390x232.jpg\" alt=\"\" width=\"390\" height=\"232\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2023\/05\/identitate-vizuala-390x232.jpg 390w, https:\/\/infois.ro\/wp-content\/uploads\/2023\/05\/identitate-vizuala.jpg 640w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p style=\"text-align: justify;\">Odat\u0103 cu promovarea \u00een Superlig\u0103, conduc\u0103torii de la Poli Ia\u015fi au dat startul unui nou proces de rebranding, primul pas \u00een acest sens reprezent\u00e2ndu-l consultarea comunit\u0103\u021bii \u0219i a fanilor \u00een vederea realiz\u0103rii unei noi identit\u0103\u0163i vizuale a clubului.<\/p>\n<p style=\"text-align: justify;\">Potrivit oficialilor din Dealul Copului, noua identitate vizual\u0103 va intensifica prestigiul clubului ca brand, va conferi claritate \u0219i impact comunic\u0103rilor clubului \u0219i va consolida leg\u0103tura cu diferitele segmente de public. O demonstra\u021bie de ambi\u021bie \u0219i reinventare, dar \u0219i de respect pentru trecut, noul brand va sta la \u00eent\u00e2lnirea dintre inova\u021bie \u0219i tradi\u021bie \u2014 exact acolo unde se reg\u0103se\u0219te ast\u0103zi \u0219i ora\u0219ul Ia\u0219i, sus\u0163in ei.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Fiind clubul aflat \u00een inima unui ora\u0219 \u00een care modernitatea coexist\u0103 cu istoria, vom c\u0103uta lucrurile care reprezint\u0103 ast\u0103zi esen\u021ba Ia\u0219ului. Vrem s\u0103 cre\u0103m un brand relevant pentru cea mai t\u00e2n\u0103r\u0103 popula\u021bie din Rom\u00e2nia, dar \u0219i pentru viitorii no\u0219tri parteneri din industriile care se dezvolt\u0103 \u00een jurul ora\u0219ului. Chiar dac\u0103 rezultatul final va fi produsul unor exper\u021bi premia\u021bi \u00een domeniul brandingului sportiv, vocea fanilor va fi cea care va ghida procesul de crea\u021bie. Timp de dou\u0103 s\u0103pt\u0103m\u00e2ni (26.05 &#8211; 09.06) ve\u021bi putea r\u0103spunde unui sondaj publicat pe website-ul clubului, la care ve\u021bi putea ajunge scan\u00e2nd codul QR prezent pe materialele de comunicare ale acestei campanii de consultare sau acces\u00e2nd link-ul <a href=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fpolitehnicaiasi.ro%2Fconsultare%3Ffbclid%3DIwAR1eIUfHcSASpBAjGOICviky75akLnzjfMk5G_WlX7CS8Z0DAFQuq4DCOH0&amp;h=AT15eadfNRSerGHS0CVNPD8dcpn-fy2uH4vW_U8460q6xreZPPOZDtshsFB-vxyUXlV5ZQh0eWTA6MrAB9n4HXsNvPFyU-FgMPy6cM4JTRXTEok16k2cU41rrQGfJDBlthtRVL24waxKQJ1vhbsD&amp;__tn__=-UK-y-R&amp;c%5b0%5d=AT2kPZkKb64S-1DwrGhkv8xHshO5BmrNmqpsKOlgY_TYCk28WoKjMra8gmQ-P6awAS2tkOKc3oe-QAZCn6BTFnacj9l27lt2yhc_gn8AJobbEylcog42Tw5C0AqG1zql_CHKJqGUNiJRDL0QL1eEc_fJ5cxu2NJBiw3M-hP_23kK9d1cAZ4D_PTtRm5eHg-R5TMrbCa53ow5P1iiAKlgeBZ6ae3CxuMk6NUqTeTXiSikknXdUwLl\">politehnicaiasi.ro\/consultare<\/a>, se arat\u0103 \u00eentr-un comunicat al clubului.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Gra\u021bie partenerilor locali (Brandweb, WINK),. campania va fi vizibil\u0103 at\u00e2t \u00een mediul online, c\u00e2t \u0219i \u00een spa\u021bii comerciale sau \u00een transportul public. C\u00e2t mai mul\u021bi ie\u0219eni vor avea astfel ocazia s\u0103-\u0219i exprime pasiunea pentru clubul ora\u0219ului.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Pentru a putea participa la sondaj, trebuie s\u0103 r\u0103spunde\u021bi la \u00eentreb\u0103rile obligatorii, marcate cu asterisc (*).<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Odat\u0103 cu promovarea \u00een Superlig\u0103, conduc\u0103torii de la Poli Ia\u015fi au dat startul unui nou&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=71274\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":71275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,31],"tags":[74,345,40,8650,855,7555],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/71274"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71274"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/71274\/revisions"}],"predecessor-version":[{"id":71276,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/71274\/revisions\/71276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/71275"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}