{"id":72389,"date":"2023-07-11T22:36:36","date_gmt":"2023-07-11T19:36:36","guid":{"rendered":"https:\/\/infois.ro\/?p=72389"},"modified":"2023-07-12T09:41:56","modified_gmt":"2023-07-12T06:41:56","slug":"noua-sigla-a-politehnicii-iasi-motiv-de-discordie-intre-conducerea-clubului-si-suporteri","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=72389","title":{"rendered":"Noua sigl\u0103 a Politehnicii Ia\u015fi, motiv de discordie \u00eentre conducerea clubului \u015fi suporteri"},"content":{"rendered":"

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\u00cen cadrul unei ceremonii care a avut loc asear\u0103 \u00een Gr\u0103dina Palas, Politehnica Ia\u015fi \u015fi-a prezentat lotul cu care va aborda noua edi\u0163ie a Superligii, competi\u0163ie care va debuta pe 14 iulie. De asemenea, \u00een cadrul evenimentului, a fost prezentat noul echipament al echipei \u015fi noua identitate vizual\u0103 a clubului.<\/p>\n

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Noua sigl\u0103 \u015fi noul logo al Politehnicii Ia\u015fi, minimalist, elegant, inspirat de trecut, g\u00e2ndit pentru prezent \u0219i viitor, dup\u0103 cum au explicat oficialii din Copou, nu au fost primite \u00eens\u0103 cu entuziasm de c\u0103tre fanii prezen\u0163i la eveniment, ace\u015ftia ar\u0103t\u00e2ndu-se nemul\u0163umi\u0163i \u00een primul r\u00e2nd de sigl\u0103.<\/p>\n

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“Noul logo reflect\u0103 esen\u021ba clubului. Calul \u2014 simbol al ora\u0219ului \u2014 a fost redesenat pentru a etala un aspect bine definit, puternic \u0219i \u00eendr\u0103zne\u021b. \u021aine capul sus, privind hot\u0103r\u00e2t \u00eenainte, spre viitor. Are o pozi\u021bie de lupt\u0103, preg\u0103tit s\u0103 apere onoarea clubului \u0219i a ora\u0219ului \u00een fa\u021ba oric\u0103rui adversar”, se arat\u0103 \u00een comunicatul \u00een care reprezentan\u0163ii clubului explic\u0103 op\u0163iunea aleas\u0103.<\/p>\n

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“Dungile \u2014 elementul distinctiv al tricourilor noastre de joc \u2014 au fost integrate \u00een designul calului, \u00eentr-o manier\u0103 imaginativ\u0103 \u0219i eficient\u0103 care \u00eei confer\u0103 un aspect unic \u0219i u\u0219or de recunoscut. Culorile: alb-albastru. Albastrul regal ales de fani reflect\u0103 clasa, prestigiul \u0219i istoria ora\u0219ului Ia\u0219i”, se mai spune \u00een document.<\/p>\n

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\u00a0Potrivit conduc\u0103torilor din Copou, noua identitate vizual\u0103 este construit\u0103 “pentru a func\u021biona optim \u00een aceast\u0103 er\u0103 a transform\u0103rii digitale”, av\u00e2nd rolul de a intensifica prestigiul brandului Poli Ia\u0219i, de a consolida leg\u0103tura clubului cu ora\u0219ul, dar \u0219i de a aduce clubul \u00een aten\u021bia unei noi genera\u021bii de suporteri.<\/p>\n

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Procesul de rebranding este rezultatul unei colabor\u0103ri dintre Novossance \u0219i Football Brand Designer, iar la baza sa a stat \u0219i consultarea public\u0103 pe care clubul a organizat-o \u00een perioada 26 mai – 9 iunie 2023. \u00cen cur\u00e2nd, clubul va lansa \u0219i un website complet redesenat, un nou magazin online \u0219i o gam\u0103 de produse inspirate de noul branding – se mai precizeaz\u0103 \u00een comunicatul de pres\u0103.<\/p>\n

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\u00cen cadrul unei ceremonii care a avut loc asear\u0103 \u00een Gr\u0103dina Palas, Politehnica Ia\u015fi \u015fi-a… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":72390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,31],"tags":[74,40,855,6478,10974],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/72389"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72389"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/72389\/revisions"}],"predecessor-version":[{"id":72393,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/72389\/revisions\/72393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/72390"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}