{"id":80272,"date":"2024-12-03T12:20:21","date_gmt":"2024-12-03T10:20:21","guid":{"rendered":"https:\/\/infois.ro\/?p=80272"},"modified":"2024-12-03T12:21:23","modified_gmt":"2024-12-03T10:21:23","slug":"de-la-parfumuri-la-agende-si-pixuri-in-decembrie-se-comanda-cele-mai-multe-materiale-personalizate","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=80272","title":{"rendered":"De la parfumuri la agende \u0219i pixuri, \u00een decembrie se comand\u0103 cele mai multe materiale personalizate"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-80273 alignleft\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2024\/12\/Carmen-Serghiuta-2-293x390.jpg\" alt=\"\" width=\"293\" height=\"390\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2024\/12\/Carmen-Serghiuta-2-293x390.jpg 293w, https:\/\/infois.ro\/wp-content\/uploads\/2024\/12\/Carmen-Serghiuta-2.jpg 640w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Conform unui studiu realizat de Promotop, o companie de referin\u021b\u0103 \u00een domeniul materialelor promo\u021bionale, cadourile personalizate au un impact semnificativ \u00een consolidarea rela\u021biilor de afaceri \u0219i a loialit\u0103\u021bii clien\u021bilor.<\/strong><\/p>\n<p style=\"text-align: justify;\">Potrivit studiului, decembrie se dovede\u0219te a fi cea mai important\u0103 lun\u0103 pentru companii atunci c\u00e2nd vine vorba de oferirea cadourilor promo\u021bionale personalizate.<\/p>\n<p style=\"text-align: justify;\"><strong>Cui ofer\u0103 companiile cadouri promo\u021bionale?<\/strong><\/p>\n<p style=\"text-align: justify;\">Studiul relev\u0103 c\u0103 prioritatea principal\u0103 a companiilor este oferirea de cadouri promo\u021bionale clien\u021bilor, urma\u021bi de partenerii de afaceri, iar pe locul al treilea se afl\u0103 angaja\u021bii. De\u0219i fiecare categorie prime\u0219te aten\u021bie, cadourile pentru clien\u021bi sunt considerate o investi\u021bie strategic\u0103 pentru consolidarea rela\u021biilor comerciale.<\/p>\n<p style=\"text-align: justify;\"><strong>Tipurile de cadouri preferate<\/strong><\/p>\n<p style=\"text-align: justify;\">Majoritatea companiilor opteaz\u0103 pentru cadouri utile, care sprijin\u0103 activit\u0103\u021bile zilnice ale destinatarilor.<\/p>\n<p style=\"text-align: justify;\">Pe locul doi se situeaz\u0103 cadourile tematice, care reflect\u0103 hobby-urile beneficiarilor. Printre cele mai populare obiecte personalizate se num\u0103r\u0103 pixurile, notesurile, agendele, tricourile \u0219i \u0219epcile. Alte produse apreciate sunt c\u0103nile, bidoanele reutilizabile, USB-urile, brelocurile, rucsacurile, saco\u0219ele \u0219i accesoriile pentru birou sau laptop.<\/p>\n<p style=\"text-align: justify;\">Pentru angaja\u021bi, companiile aloc\u0103 bugete medii, de p\u00e2n\u0103 la 20\u20ac, \u00een timp ce pentru clien\u021bi \u0219i parteneri de afaceri, valoarea medie a cadourilor urc\u0103 p\u00e2n\u0103 la 50\u20ac. Totu\u0219i, exist\u0103 \u0219i companii care investesc \u00een cadouri mai scumpe pentru ocazii speciale.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-80275 alignright\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2024\/12\/Carmen-Serghiuta-1-293x390.jpg\" alt=\"\" width=\"293\" height=\"390\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2024\/12\/Carmen-Serghiuta-1-293x390.jpg 293w, https:\/\/infois.ro\/wp-content\/uploads\/2024\/12\/Carmen-Serghiuta-1.jpg 640w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Cr\u0103ciunul domin\u0103 pia\u021ba cadourilor promo\u021bionale<\/strong><\/p>\n<p style=\"text-align: justify;\">Principalul moment de oferire a cadourilor promo\u021bionale este Cr\u0103ciunul, urmat de evenimentele de afaceri \u0219i Pa\u0219te. Totodat\u0103, peste jum\u0103tate dintre companii prefer\u0103 s\u0103 men\u021bin\u0103 un stoc de materiale promo\u021bionale pentru situa\u021bii neprev\u0103zute, ceea ce denot\u0103 o planificare strategic\u0103 pe termen lung.<\/p>\n<p style=\"text-align: justify;\"><strong>Tendin\u021be emergente \u00een alegerea materialelor promo\u021bionale<\/strong><\/p>\n<p style=\"text-align: justify;\">Pe m\u0103sur\u0103 ce sustenabilitatea devine un criteriu din ce \u00een ce mai important, materialele promo\u021bionale reciclabile c\u00e2\u0219tig\u0103 teren, doar 12% dintre companii declar\u00e2nd c\u0103 acest aspect nu influen\u021beaz\u0103 deciziile lor.<\/p>\n<p style=\"text-align: justify;\">De asemenea, unele companii ies din tipare, aleg\u00e2nd cadouri neconven\u021bionale, cum ar fi parfumurile cu arome personalizate, lenjeria sau chiar prezervativele.<\/p>\n<p style=\"text-align: justify;\">\u00cen procesul de selec\u021bie, peste jum\u0103tate dintre companii apeleaz\u0103 la consultan\u021bi specializa\u021bi pentru a alege cele mai potrivite produse. \u00cen plus, digitalizarea a schimbat obiceiurile de cump\u0103rare: peste 85% dintre clien\u021bi folosesc cataloage electronice \u0219i platforme online, reduc\u00e2nd semnificativ utilizarea cataloagelor tip\u0103rite.<\/p>\n<p style=\"text-align: justify;\"><strong>Studiul Promotop<\/strong><\/p>\n<p style=\"text-align: justify;\">Aceste concluzii fac parte dintr-un studiu realizat de Promotop pe un e\u0219antion de 200 de companii.<\/p>\n<p style=\"text-align: justify;\">Promotop este un lider \u00een domeniul materialelor promo\u021bionale, oferind solu\u021bii personalizate \u0219i consultan\u021b\u0103 specializat\u0103 pentru companiile care doresc s\u0103 \u00ee\u0219i construiasc\u0103 rela\u021bii solide cu partenerii, clien\u021bii \u0219i angaja\u021bii lor.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Conform unui studiu realizat de Promotop, o companie de referin\u021b\u0103 \u00een domeniul materialelor promo\u021bionale, cadourile&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=80272\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":80273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,17937,40,9897,17936,5246],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/80272"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80272"}],"version-history":[{"count":2,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/80272\/revisions"}],"predecessor-version":[{"id":80276,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/80272\/revisions\/80276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/80273"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}