{"id":80765,"date":"2025-03-12T18:45:54","date_gmt":"2025-03-12T16:45:54","guid":{"rendered":"https:\/\/infois.ro\/?p=80765"},"modified":"2025-03-13T08:51:19","modified_gmt":"2025-03-13T06:51:19","slug":"furla-a-inaugurat-prima-sa-locatie-din-afara-capitalei-in-ansamblul-palas-iasi-iasi-12-martie-2025","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=80765","title":{"rendered":"FURLA a inaugurat prima sa loca\u021bie din afara Capitalei \u00een ansamblul Palas Ia\u0219i Ia\u0219i, 12 martie 2025"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-80766 alignleft\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla1-390x260.jpg\" alt=\"\" width=\"390\" height=\"260\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla1-390x260.jpg 390w, https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla1.jpg 640w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>FURLA, brandul italian de lux recunoscut pentru colec\u021biile sale de gen\u021bi \u0219i accesorii din piele, dar \u0219i \u00eenc\u0103l\u021b\u0103minte, \u00ee\u0219i consolideaz\u0103 prezen\u021ba \u00een Rom\u00e2nia prin deschiderea unor noi magazine, prin parteneriatul cu grupul IULIUS, unul dintre cei mai mari operatori \u0219i dezvoltatori de proiecte mixed-use de regenerare urban\u0103 din \u021bar\u0103. Mar\u021bi, 11 martie 2025, FURLA a inaugurat prima sa loca\u021bie din afara Capitalei, \u00een ansamblul Palas Ia\u0219i. \u00cen Cluj-Napoca, brandul va fi prezent \u00een proiectul RIVUS, aflat \u00een dezvoltare, at\u00e2t prin intermediul unui nou magazin monobrand, FURLA, c\u00e2t \u0219i prin cel mai nou concept multibrand, MAMAQUILLA.\u00a0 <\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Brandul italian de lux <strong>FURLA<\/strong>, prezent pe pia\u0163a din Rom\u00e2nia doar \u00een Bucure\u015fti, se extinde \u00een centrul mixed-use Palas Ia\u015fi \u015fi \u00een viitoarea dezvoltare RIVUS din Cluj-Napoca. Magazinul din Palas a fost inaugurat pe 11 martie \u015fi aduce mai aproape de ie\u015feni cele mai noi colec\u0163ii de gen\u021bi \u0219i accesorii din piele, dar \u0219i articole de \u00eenc\u0103l\u021b\u0103minte, cu un design sofisticat, ce pun accentul pe tradi\u021bia pur italieneasc\u0103 \u0219i unde m\u0103iestria crea\u021biilor ie\u0219ite din m\u00e2inile me\u0219tesugarilor peninsulari se respect\u0103 cu stricte\u021be. Recent, compania IULIUS a anun\u0163at c\u0103 lucreaz\u0103 cu biroul de arhitectur\u0103 Foster+Partners pentru reconfigurarea ansamblului Palas, care va avea o suprafa\u0163\u0103 extins\u0103 de 80.000 mp \u015fi o ofert\u0103 superioar\u0103 de experien\u0163e premium de shopping, dining \u015fi entertainment pentru toate categoriile de public.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-80767 alignright\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla2-390x260.jpg\" alt=\"\" width=\"390\" height=\"260\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla2-390x260.jpg 390w, https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla2.jpg 640w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p style=\"text-align: justify;\">RIVUS Cluj-Napoca este un proiect mixed-use sustenabil, care va include cea mai mare zon\u0103 de retail din \u021bar\u0103, de peste 145.000 mp suprafa\u021b\u0103 \u00eenchiriabil\u0103. Printre nout\u0103\u021bile aduse de proiectul ce transform\u0103 o fost\u0103 platform\u0103 industrial\u0103 \u00eentr-un lifestyle center deschis comunit\u0103\u021bii se va num\u0103ra at\u00e2t <strong>un viitor magazin monobrand FURLA, c\u00e2t \u0219i<\/strong> <strong>cel mai nou concept multibrand, MAMAQUILLA<\/strong>, loca\u021bii care vor avea o suprafa\u021b\u0103 de peste 280 mp. MAMAQUILLA este un nou concept multibrand cu un portofoliu de branduri premium precum: Furla, Coccinelle, Piquadro, Mario Valentino sau Kate Spade.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong><em>,,Pentru pasiona\u021bii de shopping care apreciaz\u0103 calitatea \u0219i versatilitatea produselor premium, aducem \u00een premier\u0103 branduri exclusiviste,<\/em><\/strong> <strong><em>dorite de clien\u021bii no\u0219tri. Astfel, ne propunem s\u0103 le oferim o experien\u021b\u0103 de cump\u0103r\u0103turi \u00eentr-un cadru rafinat, \u00een loca\u021bii concept. FURLA este unul dintre aceste branduri, integr\u00e2ndu-se perfect \u00een mixul de retail al Palas Ia\u0219i \u0219i RIVUS prin elegan\u021ba sa contemporan\u0103 \u0219i prin abordarea sofisticat\u0103 a luxului. <\/em><\/strong><strong><em>RIVUS este mai mult dec\u00e2t un mall. Va fi un centru multifunc\u021bional cu o mare diversitate de componente, de la cele de retail \u0219i office, la cele culturale, de entertainment, parc \u0219i mobilitate. Palas Ia\u015fi este proiectul nostru emblematic, care, odat\u0103 cu noua remodelare, va deveni mai verde, mai dinamic, cu mai multe spa\u021bii de recreere \u0219i diversitate de shopping, dining \u015fi entertainment\u201d<\/em><\/strong>, a transmis <strong>Oana Diaconescu, Head of Leasing IULIUS.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u201e<em>Deschiderea noului magazin FURLA \u00een Ia\u0219i marcheaz\u0103 un nou pas \u00een expansiunea noastr\u0103, reafirm\u00e2nd angajamentul de a aduce elegan\u021ba \u0219i stilul italian mai aproape de clien\u021bii din \u00eentreaga \u021bar\u0103. Privim cu entuziasm c\u0103tre acest nou capitol \u0219i c\u0103tre viitoarele deschideri, inclusiv \u00een Cluj<\/em>\u201d, <\/strong>declar\u0103 <strong>Cristian Negoita, Director General &#8211; Millenium Pro Design SRL.<\/strong><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-80768 alignleft\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla3-390x260.jpg\" alt=\"\" width=\"390\" height=\"260\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla3-390x260.jpg 390w, https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla3.jpg 640w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p style=\"text-align: justify;\">Produsele Furla sunt cunoscute pentru liniile minimaliste \u0219i paleta variat\u0103 de culori, care combin\u0103 clasicul artizanatului italian cu tendin\u021bele actuale \u0219i designul inovator. Prestigiosul brand a fost creat \u00een Bologna, Italia, de c\u0103tre Aldo Furlanetto, \u00een 1927.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u00cencep\u00e2nd din 1970, FURLA \u0219i-a consolidat o prezen\u021b\u0103 puternic\u0103 \u00een \u00eentreaga lume. \u00cen prezent, cuprinde peste 1.600 de puncte de v\u00e2nzare la nivel global, dintre care 1.200 sunt magazine multibrand. Re\u021beaua monobrand se afl\u0103 \u00een 100 de \u021b\u0103ri, incluz\u00e2nd 223 de magazine \u2013 128 magazine proprii \u0219i 95 outlet-uri, 114 francize dintre care si FURLA din Bucure\u0219ti \u0219i 39 loca\u021bii \u00een travel retail.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><strong>Despre Palas Ia\u0219i<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00cen mijlocul ora\u0219ului, sub blazonul Palatului Culturii, IULIUS a dezvoltat Palas Ia\u0219i, un proiect premier\u0103, g\u00e2ndit ca un omagiu adus cl\u0103dirii simbol \u0219i ca un av\u00e2nt economic \u0219i social al \u00eentregii regiuni. Primul ansamblu mixt realizat \u00een Rom\u00e2nia, Palas Ia\u0219i a introdus valen\u021bele vestice ale conceptului de lifestyle \u00een dezvoltarea unei regiuni cu poten\u021bial major, insuficient valorificat. Proiectul \u00eenglobeaz\u0103 o zon\u0103 de retail de peste 63.000 mp, cu 270 de magazine, un food court generos \u0219i 20 de restaurante cu specific interna\u021bional, un centru de evenimente, un parc spectaculos, carusel vene\u021bian, lac, foi\u0219or \u0219i vestigii arheologice, pia\u021bete pentru evenimente \u0219i un patinoar, 7 cl\u0103diri office clasa A, un amfiteatru \u00een aer liber cu 460 de locuri \u0219i 2.500 de locuri de parcare subteran\u0103.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Inaugurat \u00een 2012, ansamblul Palas r\u0103m\u00e2ne singurul ansamblu de regenerare urban\u0103 de o asemenea amploare din nord-estul \u021b\u0103rii. \u00cen prezent, valoarea investi\u021biei \u00een ansamblul Palas Ia\u0219i se ridic\u0103 la peste 310 milioane de euro. Dezvoltarea a continuat prin Palas Campus, un proiect mixt \u00een sine construit \u00een apropiere, transform\u00e2nd o zon\u0103 subdezvoltat\u0103 din centrul Ia\u0219ului \u00een district de business, cu o investi\u021bie de 120 milioane de euro.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-80769 alignright\" src=\"http:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla4-390x260.jpg\" alt=\"\" width=\"390\" height=\"260\" srcset=\"https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla4-390x260.jpg 390w, https:\/\/infois.ro\/wp-content\/uploads\/2025\/03\/furla4.jpg 640w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Despre RIVUS<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">Proiectul de reconversie urban\u0103 RIVUS este o investi\u021bie de peste 500 milioane de euro a companiilor IULIUS \u015fi Atterbury Europe, prin intermediul c\u0103reia va fi redat\u0103 comunit\u0103\u021bii o fost\u0103 zon\u0103 industrial\u0103 nevalorificat\u0103 de 14 hectare. RIVUS se afl\u0103 \u00een etapa de ob\u021binere a autoriza\u021biei de construire, dup\u0103 ce, \u00een luna august, a fost aprobat Planul Urbanistic Zonal de c\u0103tre Consiliul Local. RIVUS va integra: cea mai mare suprafa\u021b\u0103 de retail din Rom\u00e2nia, spa\u021bii de birouri premium, un nou parc \u0219i spa\u021bii verzi amenajate de peste 52.000 mp, gr\u0103din\u0103 japonez\u0103 pe acoperi\u0219, primul centru de arte performative, centre de entertainment pentru \u00eentreaga familie, cele mai noi tehnologii cinematografice, dou\u0103 cl\u0103diri industriale reconvertite \u00een spa\u021bii culturale, coworking \u0219i servicii, dar \u0219i un mix diversificat de restaurante.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Conceptul proiectului RIVUS, primul realizat de renumi\u021bii arhitec\u021bi olandezi UNStudio implementat \u00een Rom\u00e2nia, este inspirat din ceea ce \u0219i-a dorit comunitatea. Descoper\u0103 cel mai amplu proiect de reconversie urban\u0103 din Rom\u00e2nia pe <a href=\"http:\/\/www.rivus.ro\">www.rivus.ro<\/a> \u0219i pe platformele social media: <a href=\"http:\/\/www.instagram.com\/rivuscluj\">www.instagram.com\/rivuscluj<\/a>, <a href=\"http:\/\/www.facebook.com\/rivuscluj\">www.facebook.com\/rivuscluj<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FURLA, brandul italian de lux recunoscut pentru colec\u021biile sale de gen\u021bi \u0219i accesorii din piele,&#8230; <a class=\"meta-more\" href=\"https:\/\/infois.ro\/?p=80765\">more <span class=\"meta-nav\">&raquo;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":80766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[5064,74,4264,6533,40,53,18029],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/80765"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=80765"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/80765\/revisions"}],"predecessor-version":[{"id":80770,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/80765\/revisions\/80770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/80766"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=80765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=80765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=80765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}