{"id":83738,"date":"2026-05-27T08:22:15","date_gmt":"2026-05-27T05:22:15","guid":{"rendered":"https:\/\/infois.ro\/?p=83738"},"modified":"2026-05-27T08:22:15","modified_gmt":"2026-05-27T05:22:15","slug":"se-lanseaza-digisfera-experti-in-branding-marketing-si-vanzari-isi-unesc-fortele-pentru-a-propulsa-tehnologiile-romanesti","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=83738","title":{"rendered":"Se lanseaz\u0103 Digisfera: exper\u021bi \u00een branding, marketing \u0219i v\u00e2nz\u0103ri \u00ee\u0219i unesc for\u021bele pentru a propulsa tehnologiile rom\u00e2ne\u0219ti"},"content":{"rendered":"

\"\"<\/p>\n

Un grup de profesioni\u0219ti cu experien\u021b\u0103 vast\u0103 \u00een ecosistemul de business rom\u00e2nesc anun\u021b\u0103 lansarea Digisfera, un proiect dedicat exclusiv sprijinirii, promov\u0103rii \u0219i cre\u0219terii adop\u021biei pentru tehnologiile dezvoltate \u00een Rom\u00e2nia.<\/strong><\/p>\n

Ini\u021biativa, sub forma unei platforme integrate de comunicare, are ca misiune principal\u0103 construirea unui pod esen\u021bial \u00eentre creatorii de solu\u021bii tehnologice (startup-uri, dezvoltatori, companii IT) \u0219i poten\u021bialii lor utilizatori (mediul de afaceri \u0219i publicul larg).
\nUn mediu central de manifestare este digisfera.ro<\/a>.<\/p>\n

O punte \u00eentre inova\u021bie \u0219i pia\u021b\u0103<\/h3>\n

De multe ori, produse tech rom\u00e2ne\u0219ti excep\u021bionale \u00eent\u00e2mpin\u0103 dificult\u0103\u021bi \u00een a ajunge la publicul \u021bint\u0103 din cauza lipsei de vizibilitate, a unei pozi\u021bion\u0103ri neclare sau a lipsei unei strategii de v\u00e2nz\u0103ri adaptate. Digisfera \u00ee\u0219i propune s\u0103 elimine aceast\u0103 barier\u0103, traduc\u00e2nd limbajul tehnic complex \u00een beneficii reale pentru utilizatori \u0219i facilit\u00e2nd o conexiune direct\u0103 \u00eentre inova\u021bie \u0219i nevoia din pia\u021b\u0103.<\/p>\n

Prin intermediul platformei, dezvoltatorii de tehnologie vor avea acces la strategii aplicate de vizibilitate \u0219i la o re\u021bea de contacte menite s\u0103 accelereze p\u0103trunderea pe pia\u021b\u0103 a produselor lor.<\/p>\n

Echipa din spatele proiectului<\/h3>\n

Digisfera este fondat\u0103 \u0219i coordonat\u0103 de o echip\u0103 multidisciplinar\u0103, care acoper\u0103 cele mai importante paliere pentru succesul comercial al unui produs:\"\"<\/p>\n

Florin Mare – Specialist \u00een branding \u0219i comunicare<\/strong><\/p>\n

Ajut\u0103 companiile de tehnologie s\u0103 defineasc\u0103 branduri pentru fiecare produs \u00een parte, cu elemente de diferen\u021biere solide \u0219i pozi\u021bion\u0103ri clare, pentru care define\u0219te apoi strategii de comunicare.<\/p>\n

Radu Nechita – Trainer \u00een v\u00e2nz\u0103ri<\/strong><\/p>\n

Autor \u0219i trainer cu experien\u021b\u0103, contribuie cu expertiza necesar\u0103 pentru a transforma interesul generat \u00een parteneriate comerciale solide, sprijinind creatorii de tehnologie \u00een structurarea \u0219i optimizarea proceselor de v\u00e2nzare B2B \u0219i B2C.\"\"<\/p>\n

Andreea Popescu – Strateg \u00een comunicare digital\u0103<\/strong><\/p>\n

Traseaz\u0103 \u0219i implementeaz\u0103 direc\u021biile campaniilor online, asigur\u00e2ndu-se c\u0103 solu\u021biile rom\u00e2ne\u0219ti ajung exact la audien\u021ba potrivit\u0103, prin canalele digitale optime.\"\"<\/p>\n

“Tehnologia rom\u00e2neasc\u0103 are un poten\u021bial imens \u0219i demonstrat, dar, pentru a scala cu adev\u0103rat, are nevoie de o voce pe m\u0103sur\u0103 \u0219i de o strategie comercial\u0103 bine pus\u0103 la punct. Prin Digisfera, am decis s\u0103 unim cele trei elemente esen\u021biale \u2013 brandingul, comunicarea \u0219i v\u00e2nz\u0103rile \u2013 pentru a ne asigura c\u0103 inova\u021biile locale nu doar c\u0103 sunt v\u0103zute, ci sunt \u00een\u021belese \u0219i cump\u0103rate. Vrem ca tehnologiile rom\u00e2ne\u0219ti s\u0103 devin\u0103 prima alegere pentru utilizatori”<\/em>, declar\u0103 Florin Mare, ini\u021biatorul Digisfera.<\/p>\n

Platforma este deja opera\u021bional\u0103, facilit\u00e2nd primele parteneriate \u0219i campanii pentru companii tech.
\nCompaniile care dezvolt\u0103 sau caut\u0103 tehnologii sunt \u00eencurajate s\u0103 ia leg\u0103tura cu Digisfera.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un grup de profesioni\u0219ti cu experien\u021b\u0103 vast\u0103 \u00een ecosistemul de business rom\u00e2nesc anun\u021b\u0103 lansarea Digisfera,… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":83739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,41],"tags":[74,8649,18524,40,2241],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/83738"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=83738"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/83738\/revisions"}],"predecessor-version":[{"id":83743,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/83738\/revisions\/83743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/83739"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=83738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=83738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=83738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}