{"id":9768,"date":"2014-02-24T20:08:08","date_gmt":"2014-02-24T18:08:08","guid":{"rendered":"http:\/\/infois.ro\/?p=9768"},"modified":"2014-02-24T20:08:08","modified_gmt":"2014-02-24T18:08:08","slug":"campanie-de-curatire-a-mesajelor-agresive-care-influenteaza-negativ-copiii","status":"publish","type":"post","link":"https:\/\/infois.ro\/?p=9768","title":{"rendered":"Campanie de cur\u0103\u021bire a mesajelor agresive care influen\u021beaz\u0103 negativ copiii"},"content":{"rendered":"

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Cif, marc\u0103 a companiei Unilever, d\u0103 startul uneia dintre cele mai curajoase ini\u021biative din \u021bara noastr\u0103: cur\u0103\u021barea str\u0103zilor din Rom\u00e2nia de mesaje \u0219i \u00eensemne agresive, care pot influen\u021ba \u00eentr-un mod negativ buna dezvoltare a\u00a0 copiilor. Conform unui studiu demarat de Unicef, violen\u021ba psihic\u0103 asupra copiilor are loc, de cele mai multe ori, la \u0219coal\u0103 sau pe strad\u0103 \u0219i poate avea efecte devastatoare asupra micu\u021bilor, de la afec\u021biuni psihologice \u0219i cicatrici emo\u021bionale, p\u00e2n\u0103 la probleme de adaptare \u00een societate, la v\u00e2rsta adult\u0103. \u201dPutem s\u0103 ne ferim copiii de violen\u021b\u0103 control\u00e2nd televizorul sau calculatorul, \u00eens\u0103 nu putem controla str\u0103zile \u0219i nu \u00eei putem feri de \u00eensemnele si mesajele agresive care \u00eei p\u00e2ndesc la orice col\u021b, pe orice perete. Misiunea lui Cif a fost mereu aceea de a\u00a0 men\u021bine \u0219i reda frumuse\u021bea suprafe\u021belor din interiorul casei. Dorin\u021ba de a p\u0103stra str\u0103zilecurate \u0219i lipsite de mesaje agresive este o continuare natural\u0103 a misiunii noastre\u201d, <\/em>a declarat Dan Oprescu, Director Brand Building Unilever South Central Europe. Campania \u201eCif cura\u021b\u0103 Rom\u00e2nia\u201d se desf\u0103\u0219oar\u0103 la nivel na\u021bional, \u00een perioada 20 februarie \u2013 30 mai, \u0219i \u00ee\u0219i propune \u00eenl\u0103turarea mesajelor vulgare, cu poten\u021bial agresiv sau discriminatoriu de pe strad\u0103, pe\u00a0 care le vor semnala locuitorii din toate ora\u0219ele \u021b\u0103rii. \u00cenl\u0103turarea acestor mesaje const\u0103 \u00een cur\u0103\u021barea propriu-zis\u0103 a zonei de c\u0103tre o echip\u0103 specializat\u0103, at\u00e2t cu produse Cif, c\u00e2t \u0219i cu alte solu\u021bii de cur\u0103\u021bare special concepute pentru exterior, \u00een func\u021bie de suprafa\u021ba cur\u0103\u021bat\u0103. Procesul de cur\u0103\u021bare este realizat \u0219i monitorizat de c\u0103tre o companie specializat\u0103,\u00a0 respect\u00e2nd toate normele de siguran\u021b\u0103 \u0219i av\u00e2nd \u00een vedere toate aprob\u0103rile legale. \u00cen perioada campaniei, oricine poate s\u0103 \u00eencarce pe www.cif.ro, pagina de Facebook \u201dCif \u00eentotdeauna un final frumos\u201d, sau \u00een aplica\u021bia de mobil de pe Apple Store sau Google Play, fotografii cu mesaje sau \u00eensemne agresive \u00eent\u00e2lnite pe strad\u0103. Loca\u021biile cur\u0103\u021bate pe parcursul campaniei vor fi alese printr-o selec\u021bie aplicat\u0103 fotografiilor \u00eenscrise pe site, \u00een limitele \u0219i condi\u021biile regulamentului. Pe m\u0103sura finaliz\u0103rii opera\u021biunilor de cur\u0103\u021benie, pozele de \u00eenainte \u0219i dup\u0103 cur\u0103\u021bare vor fi disponibile \u00een galeriile de pe website \u0219i de pe pagina de Facebook. \u201dSuntem foarte m\u00e2ndri de aceast\u0103 in\u021biativ\u0103, precum \u0219i de puterea de cur\u0103\u021bare a produselor Cif, pe care ne baz\u0103m \u00een procesul de \u00eenl\u0103turare a inscrip\u021biilor. Cif \u00eencepe cur\u0103\u021benia, \u00eens\u0103 pentru etapa urm\u0103toare, ne baz\u0103m pe sprijinul \u00eentregii comunit\u0103\u021bi \u00een a men\u021bine str\u0103zile curate \u0219i lipsite de mesaje agresive\u201d, a precizat, la r\u00e2ndu-i, Monica Tama\u0219, Senior Brand Manager Household Cleaning Unilever South Central Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cif, marc\u0103 a companiei Unilever, d\u0103 startul uneia dintre cele mai curajoase ini\u021biative din \u021bara… more »<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":9769,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[3515,4177,3153,4178],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/9768"}],"collection":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9768"}],"version-history":[{"count":1,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/9768\/revisions"}],"predecessor-version":[{"id":9770,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/posts\/9768\/revisions\/9770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=\/wp\/v2\/media\/9769"}],"wp:attachment":[{"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infois.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}